Online Fundraising and Marketing Coordinator

  • Full-time

Company Description

Join the country’s most trusted environmental organization and become a force for good.

 

 About us: We find solutions for living within the limits of nature.Through a combination of sound science and active public engagement, we seek to motivate Canadians to take action on the environmental challenges we collectively face. Our Foundation is an independent charity, supported by nearly 30,000 donors from across Canada and abroad.  With headquarters in Vancouver and offices in Toronto, Ottawa and Montreal we address issues from coast to coast to coast, in both official languages. With the support of scientists, academics, progressive businesses, governments, non-governmental organizations and tens of thousands of Canadian we aim to achieve this vision: That within a generation Canadians act on the understanding that we are interconnected and interdependent with nature, and with each other.” We seek the best research to provide innovative solutions that will help build a competitive economy that does not threaten the natural services that support all life. You can learn more about us at www.davidsuzuki.org

Job Description

About you:

We are looking for a motivated, experienced and creative team player to fill the position of Online Fundraising and Marketing Coordinator.  The successful candidate will be responsible for implementing creative online fundraising and marketing initiatives. With an eye for good design and superior project management skills, the successful candidate will have at least 2 years online fundraising, web marketing, design and implementation experience and will be able to quickly make his or her mark on our ability to engage and grow our online community.

 

Position Title:           Online Fundraising and Marketing Coordinator

Terms:                      Permanent, full-time position, based at our Vancouver office. Occasional travel  
                                  within Canada may be required.

 

Reporting:                  The Online Fundraising and Marketing Coordinator reports to the Community

                                    Giving Manager.

 

Responsibilities:

 

Fundraising

  • Develop and implement digital fundraising campaign strategies.
  • Develop and implement stewardship and retention strategies.
  • In consultation with the wider team, schedule, edit, design, target and coordinate the online donor communications.
  • In collaboration with fundraising team, experiment with  the use of social media, smart phones and video to support fundraising objectives.
  • Define and recommend appropriate segments of the community dependant on the campaign content and revenue goal.
  • Develop and maintain a network of vendors, technology providers and agencies to assist in the implementation of online fundraising campaigns.
  • On an ongoing basis, evaluate campaign strategies and programs to ensure the effectiveness of online mediums.
  • Conduct A/B testing on campaigns to refine knowledge and improve results.
  • Refine and report regularly on Key Performance Indicators.

 

Marketing

  • Develop strategies to grow the David Suzuki Foundation’s online community through passive (e.g. website sign-up) and active (e.g. targeted campaigns) acquisition campaigns.
  • Implement stewardship strategies that facilitate the engagement of the community in activities that contribute to higher retention rates and increased levels of public participation.
  • Monitor growth and attrition of the online community.
  • Lead the delivery of online advertising programs (keywords, banners, etc) with external agencies, online engagement and fundraising teams.
  • Work with the web team to ensure that website content is optimised for natural/organic search
  • Maximize the use of existing digital channels to steward and engage the online community.

 

Other related duties as required.

Qualifications

Education and Experience

Post secondary Degree and /or Diploma or equivalent working experience with 2+ years professional fundraising or marketing / business experience.

 

 Skill sets and qualities

  • Experience in online income generation and marketing.
  • Strong project management, analytical and organizational skills.
  • Highly organized, ability to work to strict deadlines.
  • Experience working with integrated systems (i.e. understanding online/offline relationships and data).
  • Experience using content management systems (CMS).
  • Other technology experience and knowledge (email management solutions, CRMs, SaaS, fundraising platforms).
  • E-mail and E-comms marketing & communication experience.
  • A genuine passion for new media. 
  • Content management and website housekeeping.
  • Basic Image manipulation (resizing and web compression).
  • Proficiency in MS Word, Excel, Outlook and PowerPoint.
  • Basic knowledge of html and working knowledge of CSS.
  • Strong values aligned with DSF’s mission, demonstrated through work or community service.
  • Empowering attitude: you are a positive team player who thrives and works well in a busy, dynamic and information-rich workplace.
  • You have excellent communication skills; interpersonally and in public.
  • Superb written and spoken English language skills required.
  • French language skills are an asset.

Additional Information

Application process:

We welcome your cover letter and resume at http://www.davidsuzuki.org/about/employment/ by June 24th 2012. Your cover letter should explain why you are interested in this opportunity. Please quote job 12018 in the subject line and articulate your interest and how you meet the role criteria.

 

We recognize the importance of a diverse workforce and encourage applications from Aboriginal persons, women, members of a visible minority and persons with a disability.