Marketing Director
Bulbstorm Inc. provides social media technology which creates unparalleled engagement for brands by tapping into the power of fans’ ideas. The Bulbstorm® Engagement Platform™ allows companies to quickly and easily launch campaigns that are scalable, highly customizable and astoundingly engaging. The result is greater insight, awareness, advocacy, engagement and loyalty from consumers.
Bulbstorm technology and expertise power innovation on social networking sites such as Facebook and in custom communities built upon the patent-pending technologies fueling Bulbstorm’s growth. Founded in 2007, Bulbstorm is now one of the fastest growing social media solution providers in the world.
Bulbstorm’s headquarters are in Phoenix, Arizona, with offices in New York, Los Angeles and Milan. Our customers include top brands such as Intel, Halls, NBC Sports, and WWE as well as numerous world-class traditional and digital agencies. In 2009, Facebook recognized Bulbstorm’s approach as a model case study for brand engagement on Facebook fan pages.
We are seeking an experienced and accomplished Marketing Director to develop and implement our long and short term marketing plans, build a marketing team and ensure we use leading-edge strategies in our online marketing programs.
Responsibilities
- Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization
- Lead website design and functionality
- Develop and manage the marketing operating budget
- Oversee all marketing functions including PR, digital, analytics, social media, tradeshows and any other campaigns
- Implement campaigns to develop quality leads including SEO, PPC and other online campaigns that include the creation of website content and landing pages
- Oversee the development and production of promotional and collateral materials
- Ensure the effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets
- Lead social media strategy and campaigns for branding, acquisition and retention
- Monitor competitive products and marketing activities
- Guide preparation of marketing activity reports and present to the executive team
- Establish and maintain relationships with industry influencers and key community and strategic partners
- Extensive B2B marketing experience, with 4+ years of experience in managing a marketing team, digital marketing is a plus
- Ability to work independently
- SEO, PPC and SEM experience
- Experience in deployment of Web 2.0 technologies including blogs, social networking, RSS feeds, social groups and social media
- Excellent writing skills
- Agency experience is a plus
- BA or BS degree in a related field, MBA preferred
- Self-starter with a high energy level
- Strong communications skills
We look forward to receiving your application!
We look forward to receiving your application!
Bulbstorm offers an attractive and competitive compensation package including base salary, pre-IPO stock options, and health/vision/dental insurance. This position is located in Bulbstorm’s Phoenix headquarters.
Candidates MUST submit a cover letter and resume!
WE ARE AN EQUAL OPPORTUNITY EMPLOYER
