Monthly Archives: September 2012

Hiring by Algorithm. The New Self-Checkout of HR

Last week I read an interesting article in the Wall Street Journal that discussed a hiring strategy by Xerox involving big data. When it comes to their customer service call centers, they are leaving the traditional interview process behind and hiring solely based on how candidates score using a test. Welcome to the bright and brave new world of hiring with big data.

I call this hiring by algorithm, and apparently it works for them. Read more

Why You Need to Hire an Intraprenuer

When you read the term intrapreneur, you may think it’s a misspelling for entrepreneur. But it’s no typo. It’s exactly the type of person your organization needs to hire.

Intrapreneurs are individuals that use entrepreneurial thinking to create change or launch new ventures within existing organizations. They essentially always ask, “Is this the best and most effective way to do something? Is there a better or new way?”
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Richard Branson on Social Business at DreamForce

Downtown San Francisco has been even more of a madhouse than usual this week. Dreamforce, “the cloud computing conference of the year,” brought over 90,000 attendees to the city. It was my first technology conference and even though I was overwhelmed by all the people and booths I was able to sit and soak in Richard Branson’s fireside chat with Mark Benioff.
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A Business is Called Company Because…

A business is called company because of its people’s will to produce value.

The history of “to produce” is Latin, deriving from produco: to lead forth, or bring forward. The history of “company” is Old French, meaning compaignie, or companionship. And the history of “business” is Old English, combining busy and -ness. It is in the etymology from culture to culture to culture, the real business value of a company depends on its people.
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How to Interview a SEO Copy Writer

Copywriters are key players when it comes to marketing. They write the words in advertisements, commercials, and brochures. Increasingly their skills are used for website copy and that is the field I am going to talk about today. The field of SEO copywriting or writing for the web.

There are all sorts of social proof when it comes to hiring a copywriter for your business website. Klout isn’t always the most efficient measure, but it is one that many will look atwithout considering the context of the score. Remember to look at networks like LinkedIn to see if the writer keeps a professional profile and if they have any recommendations from previous employers. Read more

Amazing Hire Me Campaign Using Social Media

Social media is a marketing machine that can be used by company and individuals alike. As social media has grown in popularity and increased in use by companies especially recruiters, job seekers have used these tools to craft and market themselves using blogs to demonstrate their skills and knowledge, tweeting to reach hiring managers directly, and even developing full blown hire me campaigns landing interviews, and even getting hired. One of my favorite amazing social media recruitment and hiring stories comes from Marketer, DJ Waldow, who was laid off from his job on July 1, 2011.
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The 5 Worst Social Media Hiring Mistakes

Social media provides an amazing way to engage an active as well as passive job seeker community online and in real time.  It also presents challenges for employers as well as job seekers, which sometimes leads to mistakes.  Hiring mistakes happen in that hiring managers sometimes make an offer or bring on board a job seeker for the wrong reasons, but when that mistake is publicly plastered on the internet, really bad things can happen.
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SmartProfile: TopUSAJobs

TopUSAJobs.com is the premier job search engine and specializes in helping millions of candidates connect with targeted jobs from hundreds of top job boards and career sites. This one-source option allows candidates to find the best jobs available and introduces them to the best job sites across the USA.
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