Author Archives: David Smooke

Free: The Price Point of Billion Dollar Websites

by David Smooke

Free, it’s a f*cking price point – nothing more and nothing less. To be a sustainable business, any free product or service must lead to revenue from other sources. Nonprofits collect donations, short term giveaways acquire long term customers, and truly free for profit products generate revenue from complimentary products or services (and no tech giant is a service company).

You Can Never Have Enough Talent, says Pat Riley

by David Smooke

The National Basketball Association is a league of talentism. The NBA playoffs began this weekend with the shorthanded Chicago Bulls suffering a 17 point defeat – in a game that was never really that close – on the road in Brooklyn, and the favorited Miami Heat working their way to a 23 point victory – in a game that was never really that close – at home against the Bucks. If you watched the latter you probably caught Miami Heat President Pat Riley on camera with enough slicked back hair to go around. But there is only so much talent to go around.

To get that top talent, follow Pat Riley’s Recruiting Lessons: (1) Protect Your People, (2) Be Obsessed, (3) Acquire Disgruntled Top Talent, (4) Demand the Best Result, (5) Farm Data Driven Talent, and (6) Hire People Who Hire People (that deliver far more than their wages).
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SmartUp Recruiting: To Outsource, or Not to Outsource?

by David Smooke

This April, SmartRecruiters presented a Smartup event about when to outsource recruiting because a successful company doesn’t just grow, it grows smart. And that means not only using the right tools to manage your hiring, but also knowing when to let an outside recruiter give you a hand. SmartUp events are about elevating innovation in hiring.
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Hegyessy Design: “Space Structures the Universe”

by David Smooke

“If I can get a meaning across without speaking I will,” explains SmartRecruiters Lead Designer Jason Hegyessy.

As a UX/UI designer, Jason brings the Scandinavian philosophy of minimalism and functionality to the SmartRecruiters’ platform. He studied traditional illustration at the Academy of Art, spent a few years mastering the ways of the web via the freelance world, and most recently, worked for Apple.
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The Science of Candidate Assessment

by David Smooke

I don’t mean to question the predictive abilities of your gut, but I must say, candidate assessment is a science. When trying to figure out who would be the best hire, your key questions must be answered by reliable information. Is the candidate able to do X? How did the candidate perform in Y? Does the candidate really want to do Z? Data analysis can give you more accurate answers, and has demonstrated to mitigate risk.

Jerome Ternynck Presents “Quality of Hire: Good to Great”

by David Smooke

Jerome Ternynck presented “Quality of Hire: Good to Great” at the SmartRecruiters headquarters on February 27 as part of our SmartUp Series to Elevate Innovation in Hiring. Jerome opened with a great story from his days as a headhunter. When he brought a startup company (you may have now heard of them? Cisco) a great candidate, a candidate they really liked, “The client asked, ‘Do you think we could find a better one?’ … Yeah, that’s what the best means. Best means there is no better one.” Jerome Ternynck‘s presentation details the science behind what companies need to do to source, engage and hire the best talent on the market. A must watch video for anyone who hires:
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Marketo says, “80 Candidates: 8 Interviews: 1 Hire”

by David Smooke

When it comes to making recruitment a science, Carl Sweet, Marketo‘s Director of Talent Acquisition, does everything but break out the beakers. His company provides powerful marketing automation software for fast-growing small companies and global enterprises, and its’ talent acquisition practices align with a marketers’ dream for big data precision.
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