Marketing and Communications Director
- Full-time
Company Description
Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States.
4A's is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.
OUR MISSION
4A’s is the catalyst for bringing the right people together in the right place at the right time to address the advertising industry’s most critical business issues.
We provide leadership, advocacy, guidance, and community to our members and the industry at large, with proprietary access to the people, information, and tools needed to make smarter management decisions.
We are your partner for business.
Job Description
Manage the creation and execution of internal and external communications and marketing material. Partner with internal stakeholders to create marketing strategies and oversee all media partnerships relationships and deliverables. Responsible for managing and partnering with E-mail and Social Media Marketing Manager to ensure the successful completion of departmental and organizational goals.
Create marketing and promotional materials for membership, events and other initiatives
Work with membership team to upgrade all communications touting 4A’s benefits and value
Create and manage media partnerships (SmartBrief, ad trade magazines, etc.)
Create and distribute curated and enterprising thought leadership content to members and advertising industry via website, newsletters and social media platforms
Spearhead 4A’s Partner Awards entries and judging process
Oversee email and social marketing manager
Create marketing programs for various departments and initiatives
Conceive, write and distribute annual Year in Review
Write and publish marketing and promotional content to new website
Assist in planning Agency Communication bi-annual event and flagship Transformation event
Play key role in planning and executing 100th anniversary initiatives
Create sponsorship materials. Create and track marketing sponsorship deliverables
Qualifications
Five + years in marketing, preferably in agency, entertainment or communications
Excellent written and verbal communications skills; strong writing, editorial and proofreading skills required
Strategic and tactical marketing and communications experience
Experience contributing creatively to strategy and implementing
on a tactical level
Digital and social media expertise across all platforms
Excellent communicator and networker, with proven success of
building relationships
Ability to multi-task effectively and manage multiple projects
with accuracy, integrity and attention to detail with established deadlines
Works well under pressure
Highly organized
Additional Information
Learn more about 4A's and how we service our members and advertising community by taking a peek at the 2015 Year in Review at http://yearinreview.aaaa.org/