Marketing and PR
- Full-time
Company Description
We are a profitable and fast growing cloud software company that develops and markets agile business automation software. We have a strong and deeply referenceable customer base ranging from Fortune 100 companies to start-ups. Our suite of products include Contract Management, Customer Support, Workflow, ITIL and Asset Management.
We offer a competitive salary based on experience, stock options, profit sharing, 401K plan, health/dental insurance and a collegial work environment.
Our offices are in a gorgeous location right on the bay and unlike desperate young start-ups, we do not expect staff to work crazy hours - we believe that in the long term, it is optimum for everyone if employees maintain a healthy work/life balance.
Job Description
- Create clear, accurate, and compelling copy for various sales and marketing collateral, including website, landing pages, data sheets, email templates, contributed articles, case studies, white papers, etc.
- Develop and manage lead generation campaigns: Set up and maintain company and product profiles on various user review sites. Survey users and foster good relationships to acquire positive product reviews.
- Update/maintain website using HTML and manage offsite developers for more complex changes/updates.
- Design product data sheets and other sales collateral using MS Word and Publisher.
- Create product demo videos, including script writing, storyboard development, and video editing. Manage external video production company for more complex, polished marketing videos.
- Assist Director of Partner Relations with partner marketing projects as needed, including partner marketing collateral and partner communications.
- Manage public relations efforts, including brainstorming news items, writing and issuing press releases, working with technology partners and customers on joint press releases, and responding to incoming media inquiries.
- Maintain corporate social media profiles and regularly post all company news, awards, new user reviews, etc.
Qualifications
- Intelligence, creativity, familiarity with web-based/cloud software
- Ability to transform complex technical information into clear, compelling marketing copy with a focus on business value
- Ability to communicate effectively and manage projects across multiple departments, including product implementers, technical writers, off-site developers, and management
- Experience with MS Office, Publisher, and basic HTML. Experience with SharePoint, SurveyMonkey, and Camtasia (or other video editing software) a plus.
- A good eye for page layout and graphic design
- Perseverance to drive projects to completion even when faced with unforeseen challenges and shifting targets
- Experience with marketing campaigns, video creation and editing, and user surveys a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.