At Abercrombie & Fitch, quality is in our roots and we’re on a mission to honor this rich heritage. With an unwavering focus on our customer, we strive every day to deliver a unique and welcoming experience, whether in our stores or online. Our three global brands, Abercrombie & Fitch, abercrombie kids and Hollister Co., are the embodiment of our passion for the incredible product. At the heart of it all is our amazing 500-acre campus, nestled just outside of Columbus, Ohio. With an open workspace, inspiring views, and even a place to gather as a team around the fire pit, our Home Office fosters a diverse and inclusive culture that consistently seeks the input of our associates and focuses on the future. We are looking for leaders, visionaries, and creatives who are willing to roll up their sleeves and write the next chapter in our brand’s legacy.

Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands’ vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.

We are currently seeking a social media strategist who will lead the development of social media seasonal strategies and content creation, as well as be the voice of the brand on social. The strategist will be responsible for overseeing the ideation, planning, execution, and hindsight of seasonal campaign tactics. They will work closely with the creative team to bring content to life across a multi-platform landscape. The successful candidate must possess strong creative and strategic thinking skills, is analytical and highly organized. They are a leader and prioritize relationships and collaboration.

What will you be doing?

• Lead the development of strategy and content on A+F/kids social media platforms
  • Strategize seasonal social owned tactics supporting larger brand initiatives
  • Create seasonal deliverables 
  • Work with creative and copy teams to ideate/concept
  • Manage/produce live content and ad hoc requests
  • Strategize against a monthly content calendar that aligns with and supports brand level milestones and activity
• Engage with customers on social media to develop relationships and credibility
• Manage interaction with cross-functional teams including DTC, paid media, legal, store directors/teams, PR, legal, music, creative and copy to ensure creative and directional alignment 
• Organize all teams to support execution needs
• Work closely with creative team to develop short, medium and long term social media channel and content strategies with a “first to market” approach
• Monitor industry creative best practices / trends and maintain competitive library of new content opportunities 
• Develop and continuously update best practices and manage recommended rules of engagement
• Lead UGC initiatives 
• Deliver a consistent and authentic voice with creative and copy teams for A+F channels that speaks to the customer 
• Provide support as needed to international teams (China, Germany etc.)
• Measure, analyze and report seasonal campaign metrics and identify opportunities for improvement
• Broadcast events/activations on social – some travel required 

What will you need to bring?

• Bachelor’s degree required
• 3-6 years of digital marketing or social media management experience 
• Thorough and vast knowledge of the digital landscape as pertains to marketing with specific expertise in social media
• Possess a creative eye and can produce on-the-fly content
• Outstanding communication and presentation skills 
• Detail oriented and organized
• Flexible and capable of changing and adapting to accommodate internal and external circumstances
• Highly motivated and collaborative with a willingness to learn
• Strong inter-personal relationship skills
• Strategic, analytic and structured thinking ability
   

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY / AFFIRMATIVE ACTION EMPLOYER © ABERCROMBIE & FITCH CO. 2012