About Agility

Agility CMS is the next generation of web content management systems. Cloud-based, agile and powerful, we power customer web and mobile sites that deliver content to over 5 million visitors every day. We partner with leading brands and agencies, providing an innovative, future-proof CMS platform and exceptional service and support.

The Deets

As one of the most dynamic and innovative technology companies in Toronto, Agility CMS continues to accelerate growth in 2015, and are ready to add a Demand Generation / Marketing Campaigns Manager to our team of motivated professionals, who are working hard – and having fun - driving Agility CMS forward.

This position will own the company’s marketing-driven lead generation strategy. They will be responsible for increasing Agility CMS's prospect pipeline and driving revenue growth by creating and executing marketing campaigns targeted at prospective and current customers.

We need someone that love numbers, is metrics-focused and can confidently achieve lead generation goals that generate new sales opportunities.

This individual will report to the CMO, as well as work closely with counterparts in online marketing and sales to define and carry-out (from beginning-to-end) integrated campaigns that may include online advertising, email, SEM, direct mail, social marketing, web, field, event tactics and more.

Day to Day Responsibilities

• Drive the development, execution and success of lead generation programs that target new and existing customers and partners (including but not limited to webinars, email and direct mail campaigns)
• Own lead generation program timelines, and ensure that all activities occur as planned and that campaigns are executed on time. This includes scheduling, design, production and distribution
• Implementing lead scoring and associated lead nurturing campaigns by leveraging marketing automation tools
• Collaborate with the Marketing Manager and other key stakeholders to utilize the website as a strategic demand generation tool
• Work closely with the Operations Manager and other key stakeholders to leverage marketing automation and CRM tools to measure, track and analyze performance
• Optimize lead qualification for the sales team
• Track follow-through of leads to ensure lead handoff process is current, documented, communicated to sales and effectively being executed
• Measure, analyze and report on the lead-to-close process, lead generation program effectiveness, and campaign outcomes
• Draw lead generation insights and present results clearly to executive management to facilitate sound decision making
• Produce regular weekly and monthly reports, dashboards and analysis focused on achieving revenue goals, pipeline, awareness and market perception tracking leads, conversion, ROI, opportunities and revenue potential
• Perform other marketing duties and activities as assigned

Job Requirements

• 3+ years hands-on experience in online lead generation marketing for a B2B software or technology company, with proven ability to deliver consistently strong measurable results
• Experience building and managing marketing penetration campaigns and lead generation programs
  
• Experience with closed-loop methodology and the hands-on utilization of both the CRM (e.g. Salesforce) and a marketing automation platform

About You

• Education: Bachelor’s Degree required; Marketing, Business or Communications degree preferred
• A collaborative leader, able to provide direction to direct reports and peers to meet established goals
• Enjoy working and executing in a fast paced, innovative, and energizing environment
• Possess strong analytical skills: you are metrics-driven with experience in developing marketing operations metrics and dashboards
• Possess exceptional written and oral communication skills, and are equally effective in both formal and informal settings
• Have excellent project management and organization skills and are able manage multiple projects concurrently and achieve measurable results on time
• Understand sales environments
• Self-motivated and detail-oriented
• Highly proficient with the entire MS Office suite, especially PowerPoint and Excel

Company Perks

• 4-day long weekends (May - September)
• Fully-stocked kitchen with the healthiest of snacks, and the city's best coffees and teas
• Paid company lunch outings every first Friday of the month and weekly catered breakfasts
• Monthly team-bonding events (Comedy show, Game Night, picnics)
• Quarterly full-day outings (monster truck show, go-carting, Wonderland, trip to the ski slopes)
• Competitive salary and benefits plan • Individually-tailored professional development opportunities
• Flex hours and casual working environment
• Comfy open-concept loft office that promotes teamwork and cross-department collaboration
• Large workstations with the iconic Herman Miller Aeron - world's most comfortable office chairs
• Lounge area with a flat screen, Nintendo Wii, games and a well-used Ping-Pong table

All your information will be kept confidential according to EEO guidelines. Reference checks will precede any offer of employment.