allwebcafe – Rare Thinking | Well Done
allwebcafe is a fast growing, cutting edge, digital marketing agency based in Philadelphia that creates meaningful digital experiences that foster trust with target audiences. Our culture is forward-thinking, agile and respectful.  Our close knit employees truly care about each other and our clients.  Our collaborative culture is perfect for someone who wants to make their mark and wants to see the impact of their contributions and idea

We Offer

• Bonus structure and benefits, paid vacation and holidays, 401K and more

• Dynamic, open-minded company with great opportunities for personal development

• An organization where suggestions are encouraged and your influence can be felt within the company

• Close knit, inspiring, fast paced environment

• 2 min. walk from train station

Share in our forward thinking vision and culture

The Paid Search Specialist will develop and execute strategic and tactical digital marketing initiatives to meet client goals and objectives. The Paid Search Specialist will assist in day-to-day tasks relating to campaign set-up, management, and reporting. The ideal candidate is self-motivated, comfortable speaking to clients, and has a minimum 2 years of digital marketing experience.

DUTIES AND RESPONSIBILITIES:

• Assist in the day-to-day tasks of managing multiple client accounts with text, display and re-marketing advertising campaigns

• Conduct client research, and build-out keyword and placement lists based on historical search traffic results and target audience demographics

• Generate and apply analytics tracking parameters from multiple analytics sources; and, the ability to support the development team in tracking implementation

• Write effective ad copy messaging, execute testing scenarios and analyze results

• Launch campaigns and campaign assets, and conduct quality assurance audits for all launches

• Monitor performance daily to ensure client goals and objectives are being met within budgetary constrictions

• Make bid and budget changes to improve performance, and execute ad hoc optimizations

• Create regularly scheduled performance reports and populate with data, insights and recommendations

• Maintain and deepen relationships with key advertising and technology vendors

• Conduct industry research to stay current with new and emerging market trends and updates

• Help grow allwebcafe’s digital marketing clientele and services

KNOWLEDGE, SKILLS AND ABILITIES:

• Effective written and verbal communication skills

• Good organizational, planning and time management skills

• Strong analytical background; ability to understand and interpret large sets of data

• Expresses creative, “out-of-the-box” thinking and idea-generation skills

• Ability to work under tight deadlines, adjust to multiple demands and shifting priorities

• Knowledgeable about the Search industry and general SEO best practices is a plus

• Strives to learn new skills and share knowledge with industry professionals

• Passionate about digital marketing

COMPETENCIES

• Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision
  
  
• Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.
  
  
•  Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
  
  

• Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.
  
  
• Managing Customer Focus - Promotes customer focus; establishes customer service standards; provides training in customer service delivery; monitors customer satisfaction; develops new approaches to meeting customer needs.

CREDENTIALS AND EXPERIENCE

• Google AdWords Certified and Google Analytics proficient

• Minimum 2 years of experience in digital marketing, specific to SEM

• Proficient in Microsoft Office with advanced working knowledge of Excel

• Experience with search engine marketing APIs outside of Google AdWords is a plus

• Experience with a multitude of analytics platforms is a plus

PLEASE CHECK OUT OUR WEBSITE:

www.allwebcafe.com