Founded in 2008, they are recognized as the first company to focus 100% on search retargeting. Brand and advertising agencies rely on their search retargeting solutions to target users with display ads based on their search history.
They use billions of search data points to build audiences and effectively reach consumers across a wide range of inventory sources. This includes exchange media and premium channels available through direct publisher partners. They power both brand awareness and direct response campaigns, enabling advertisers to follow-up with users outside of the search engine and re-engage them with creative messages, compared to simple text ads seen in the search campaigns.
They were founded by a passion for helping clients combine the intent from search with the scale of digital display.