Event Marketing Manager

  • Ottawa, ON, Canada
  • Employees can work remotely
  • Full-time
  • Region: North America

Company Description

Assent is the supply chain sustainability management solution for the world’s most responsible, sustainability-focused complex manufacturers. The #1 business risk for complex manufacturers is hidden. Most supply chains were never built with sustainability in mind, and most manufacturers do not have deep visibility into their supply chain risks while outsourcing the majority of their production. Shaped by regulatory experts, customers and suppliers, Assent is the foundation manufacturers need for cross-enterprise sustainability. At Assent, your work will help bring transparency, sustainability, and fairness to the global community. 

We’re one of the fastest-growing technology companies - from $5 million to $50 million ARR in under five years! As the global leader in supply chain data management, we provide transparency into the supply chains of some of the world's largest and most successful companies, including 75 percent of Fortune 500 companies. In our most recent funding round, we raised $350 Million USD in funding led by Vista Equity Partners. This funding will allow us to continue to scale with purpose, and add exceptional talent to our already remarkable team. 

Job Description

Working as a part of the demand generation marketing team, the Event Marketing Manager will report to the Manager, Corporate Events. As part of the delivery of a fully integrated demand generation strategy, The Event Marketing Manager will plan, market, and execute our sponsorship activations at industry events. 

  • Hold a comprehensive understanding of a B2B sales cycle, including cross-departmental collaboration, follow-ups, and transitions to the sales team

  • Support an integrated event strategy, that drives pipeline (net new) + growth (existing)

  • Work closely with members of the Demand Marketing group to spearhead initiatives focused on lead generation, pipeline acceleration, customer advocacy, and more via the sponsored events channel

  • Work closely with our Sales teams on setting and achieving events KPIs and ROI metrics in place

  • Analyze, track, and report on event ROI based on the predetermined pipeline, revenue, and MQL metrics using the available tools

  • Establish a comprehensive events calendar by finding and evaluating event and sponsorship opportunities that are aligned with our demand generation and brand awareness goals

  • Lead all aspects of the planning and execution process for our sponsored events calendar

  • Develop and manage a comprehensive event and sponsorship budget in partnership with the Manager, Corporate Events

  • Work with our Partnership Manager to coordinate speaking opportunities for Subject Matter Experts and support with logistics and topic ideation

  • Coordinate the promotion and communication plans related to events - with various marketing stakeholders -  including event emails, landing pages, and supplemental collateral where necessary 

  • Manage and build relationships with vendors and external agencies 

Qualifications

  • 3-5 years of relevant experience in event management and event marketing.

  • 3+ years of relevant experience in B2B marketing (technology products or services strongly preferred).

  • A willingness to travel (30%) and the ability to work independently and autonomously.

  • Experience working on large-scale (2k+ attendee) events.

  • Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.

Additional Information

At Assent, we are uniquely positioned to make meaningful, impactful changes in the world around us. If you believe in doing work that matters, we want you to join our team.

Life at Assent

  • Wellness: We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.

  • Financial Benefits: It’s not all about the money – well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.

  • Life at Assent: There is purpose beyond your work. We provide our team members with volunteer days, flexible work options and opportunities to get involved in corporate giving initiatives.

  • Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

  • Work The Way That Works for You: Your work and life should be balanced in a way that is purposeful for you. We offer flexible working environments for our team. Choose a space that meets your unique needs.

Work the way that works for you. Your work and life should be balanced in a way that is purposeful for you. At Assent, we offer flexible working environments for our team. Choose a space that meets your unique needs. 

At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process, please contact talent@assent.com and we will be happy to help.