SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. SFX’s mission is to enable EMC by providing fans with the best possible live experiences, music discovery and digital connectivity with our content and the broader EMC community. SFX was born out of the technology revolution, as the music industry evolved into DJ- and producer-led creations driven by social and digital consumer media. SFX produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Nature One, Mayday and Ruhr-in-Love. SFX also operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets.

The Vice President of Marketing at Beatport will be responsible for driving sales and growth as the organization evolves from being the leading digital electronic music storefront into a multi-faceted media property. The Vice President of Marketing will lead all marketing efforts, with particular focus on strategy, customer acquisition & retention, execution of brand strategy, campaigns, and market research to drive customers to the Beatport site. This role will be an integral member of a cross-functional executive team and will report directly to the COO.

Specific job duties include:

• Drive customer acquisition strategy.
• Increase the value of customer through CRM; identify customer segments to improve targeting with relevant messages and promotions; identify goals for acquisition, retention, and repeat rates; develop strategies to deliver against goals.
• Oversee the execution of strategic brand plans to expand sales and revenue targets.
• Promote and build the Beatport brand through the diversification of services provided.
• Assist in the development of offerings to Beatport users, both professionals and consumers, to evolve the company into a broader media entity.
• Drive community efforts by enhancing the connectivity between DJs and fans.
• Work closely with the technology team to ensure that the brand and technology platform are working cohesively to provide top tier product experience.
• Help diversify and run current and future business divisions.
• Continue Beatport's development into a prestige and aspiration brand, one that marries market convenience and a superior brand experience. 
• Service Beatport's professional talent (DJs) and help them expand their brands through music sales and online community development and enhancement.
• Manage not just the company's brand, but its penetration into existing and new markets.
• Manage the creative design function as a service group for the rest of the organization.
• Establish and maintain relationships with industry influencers and key community and strategic partners.
• Establish and maintain a consistent corporate image throughout all web properties, products, and promotional materials.
•  Act as the primary interface and coordinate all relationships and communication with marketing agencies and media partners.
• Track, analyze and report ROI results from all marketing promotions and initiatives.
• Plan and oversee advertising and promotion activities including print, online, electronic media, and email marketing; create media planning and tracking systems, and serve as liaison with outside agencies and vendors on promotional campaigns.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions as well as monitor competitive products and marketing activities.
• Guide preparation of marketing activity reports and present to executive management.
• Be responsible for hiring and performance management for the Marketing department.

To land this job you’ll need to have:

• 15+​ years of marketing experience, with at least 5 years in a senior management and supervisory role.
• A true collaborative personality-someone who is honest, transparent and fearless.
• Service oriented focus with the goal of creating a unique and engaging consumer experience.
• Ability to develop, plan and implement short and long-range goals with the flexibility needed to shift directions as the business environment demands.
• Experience working with a software development team.
• Effective staff leadership and motivation skills.
• Superior oral and written communication skills.
• Experience building a top online brand.
• A very hands-on, positive can-do attitude, to reflect the company’s culture.
• Relevant experience with an e-commerce based business encompassing customer acquisition & retention strategies, viral marketing, SEO/SEM, & social media.
• Experience developing high level budget and annual operating plans with success.
• Strong organizational skills and the ability to delegate responsibility as needed.

And it will be an added bonus if you’ve got:

• an MBA
• Music industry experience

SFX is an equal opportunity employer. SFX recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.