Beatport is the leading brand for electronic music culture and at the heart of the fastest growing, relentless global music audience.

Part of the SFX network of companies, Beatport is evolving it’s core-e-commerce business to offer a broad consumer music, video and news service, which will require a talented all-rounder to manage the two pillars of the business.

The Vice President of Marketing & Brand Strategy, Beatport is responsible for developing and executing branding, media, marketing and communication strategies that drive engagement, growth and enhance brand equity and awareness. You will work on a cross-functional team to drive business growth as the organization evolves as the leading digital electronic music culture (EMC) brand and multi-faceted media property. The Vice President of Marketing & Brand Strategy will lead marketing efforts, with particular focus on brand strategy, brand communication, campaigns, and market research to drive engagement on Beatport.

Things you will do:

• Drive Brand Strategy 

• Drive Overall brand awareness

• Oversee and work with relevant teams across the organization to drive engagement and usage in the new consumer experience, which will include music, video, news and community       

• Develop strategic campaigns to meet business objectives

• Develop partnership concepts which leverage the opportunities for Beatport with consumer brands

• Work with the Digital marketing team to drive customer engagement, acquisition and audience aggregation strategies across our digital properties

• Work with the digital marketing team and event teams to Plan and oversee advertising and promotion activities including print, online, electronic media, and email marketing; create media planning and tracking systems, and serve as a liaison with outside agencies and vendors on promotional campaigns

• Track, analyze and report ROI results from all marketing promotions and initiatives

• Continue Beatport's development into a prestige and aspiration brand, one that marries market convenience and a superior brand experience

• Service Beatport's professional talent (DJs) and help them expand their brands through music sales and online community development and enhancement

• 15+ years of marketing experience, with at least 10 in brand marketing strategy, 5 in event marketing experience, and at least 3 years digital marketing, including proven experience leading and growing marketing department, and digital and event marketing programs

• Experience working in media oriented music environments

• Strong understanding of digital trends

• Experience building a top online brand

• A true collaborative personality-someone who is honest, transparent and fearless

• Service oriented focus with the goal of creating a unique and engaging consumer experience

• Ability to develop, plan and implement short and long-range goals with the flexibility needed to shift directions as the business environment demands

• Effective staff leadership and motivation skills

• Superior oral and written communication skills

• Experience developing high level budget and annual operating plans with success

• Strong organizational skills and the ability to delegate responsibility as needed

Desired: 

• Interest in electronic dance music

Beatport is an equal opportunity employer. Beatport recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.