Senior Copywriter Central Brand & Design Team

  • Full-time

Company Description

BlaBlaCar is the global leader in long-distance carpooling. We are an innovative and fast-growing company building a unique community of members to transform the way people travel!

For more information about us, please visit www.blablacar.com/dreamjobs

Job Description

Carpooling. That’s our thing. Every day we are changing the reality of how 35 million people travel. And this is a unique opportunity for an experienced Copywriter, passionate about brand tone of voice, to join our team at BlaBlaCar. It’s a key role that will bring all strategic concepts to life. Interested? Keep reading.

The team you’ll join is the Brand and Design team. This team fiercely protects the global brand vision. We develop the communication in all channels, working closely with Marketing and Product. It’s a tall order, so to be effective, we work both with world-class advertising agencies and create promotional content in-house. We also work closely with Product Content team, to ensure a consistent experience. So your work will even appear in the app.

As Creative Copywriter, you will interpret the brand’s identity and turn it into effective and clever messaging across all marketing mediums, as well as social media and editorial content. You will also be responsible for it’s consistency around the world.

Responsibilities

The position reports to the Creative Director. Your role will challenge you to:

  • Create extraordinary content constantly. Obviously. Push the creative bar higher. 
  • Write unforgettable messages within our tone of voice, that achieves crazy good performance in multiple channels. 
  • Ensure all markets are using these messages you’ve worked so hard to create. 
  • Think through the purpose of the message, not just English language canniness. Your content needs to be easily recreated in other languages. 
  • Directly manage and improve the work of our network of local freelance copywriters. 
  • Host brainstorms. Create briefs. Develop guidelines. Build frameworks. Do whatever it takes to inspire our Local Copywriters and Product Content Copywriters to write within the brand tone and language. 
  • Identify where we can improve. We are always looking to be more efficient and effective

Qualifications

Required experience

We only hire top talent. This is our required experience:

  • A MINIMUM 5 years of senior experience in extraordinary Creative Copywriting, 
  • A great portfolio. In the portfolio, we look at: 

    • Work executed on multiple markets

    • Strong concept work

    • Strong brand tone of voice work

    • Effective performance content

    • Direct marketing or sales collateral (or other highly commercial work)

    • Proven experience in projects with successful business outcome

  • Experience in managing and/or mentoring other copywriters 
  • Some experience in working with third-party agencies.

Skills and education

On top of being a great writer, we also want you to have the following traits:

  • Passion. And a positive creative spirit.
  • A need for project excellence.
  • Enthusiasm that can’t help but get others on board
  • A strong strategic POV
  • Clarity, which allows you to explain creative concepts easily.
  • Full understanding of BlaBlaCar’s business and product
  • A start-up culture attitude. This means you can adapt to rapid change.
  • Second and third languages appreciated. French a significant plus.

Lastly, we are a global company. Travel to our many local offices, from France to Russia, will be required. It’s the best way to build team relationships with local colleagues and understand local market challenges. An up to date passport is essential.

Additional Information

A few practical details about the role

  • Start: As soon as you are ready!
  • Location: Paris 
  • Contract: Permanent contract
  • Compensation: Competitive package based on experience. 

What we offer all of our employees

  • A start-up spirit that fosters agility, teamwork and impact
  • Challenging career opportunities in a high-growth and fast-paced environment
  • An inspiring working environment including state-of-the-art office spaces
  • Free carpooling to live our value “Think it. Build it. Use it.”
  • Annual BlaBlaBreak which takes us all for an unforgettable weekend
  • Weekly BlaBlaTalks when we learn from each other
  • Weekly Tech Demos
  • And many more benefits - check them out on BlaBlaCar.com/dreamjobs

What is next?

If you are ready to join our exciting journey, please apply below: 

1. Upload your CV

2. Write a relevant cover letter

Please note, only candidates with a meaningful cover letter, citing SPECIFIC motivation to join our fantastic team; if not supplied, your application will not be considered.

You can expect us to review your application within the following 2 weeks. 

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