BlaBlaCar is the global leader in long-distance ridesharing. We are a fast-growing company, building a unique community of members to transform the way people travel!

For more information about us, please visit www.blablacar.com/dreamjobs

Why you would want to join us

We are looking for a talented Brand Marketing Manager to join our Global Marketing and Design Team team in London, and focus on our European markets. The Marketing and Design Team helps our local teams build and execute their brand marketing strategy and creative content, so that every message we deliver will connect with our target audience in a powerful and relevant way. 

The successful candidate will work closely with every European team to help define positioning, and develop messaging and brand content that is relevant and engaging to the audiences that they are targeting. 

You will use strong brand expertise and audience insights to feed into strategic brand marketing planning, working closely with other central stakeholders, and with a consultative approach.

What you will directly contribute to

• Working with local teams to develop a strong understanding of all our EU customers motivations and barriers to usage and how these impact marketing and communications in their markets.
• Synthesizing and documenting EU positioning and messaging objectives per market and per audience, align multiple central teams on these, and update and enrich as required.
• Analysing and using our Brand Tracker to drive long term brand development and audience strategy.
• Enabling local EU teams to create content that adheres to brand, journeys and targeted personas based on quant and qual data and research, and supporting the effective briefing and management of local/regional creative agencies when relevant.
• Gathering local/regional EU content needs and transmitting to internal Creative and Communications teams to ensure appropriate, ongoing and engaging content and actions are in place. In parallel, helping synthesize and mutualise content needs across EU markets and making key prioritization decisions.
• Proactively spotting local market brand challenges or misalignments between goals and marcomms execution and helping manage appropriately.

What you will need to be successful 

• 5+ years experience in marketing in EU (at least some digital, and Above The Line experience a significant plus).
• Strong affinity for customer value proposition and audience messaging.
• Experience driving audience-centric marketing strategy based on data analysis and consumer insights.
• Proven work experience in a hands-on position that requires planning, managing projects, budgets and organisational talent in a non-hierarchical, cross-functional and multi-cultural environment, consulting experience or mindset desirable.
• Exposure to creative production of marketing assets, and strong understanding of brand strategy.

• Confident relationship-builder with outstanding communication skills and collaborative work style.
• Flexible and willing with a conscientious approach to work - no task is too big or small.
• European languages and cultural knowledge highly desirable.

• Start: As soon as possible!
• Location: London
• Contract: Full Time
• Compensation: Competitive package based on experience

• A start-up spirit that fosters agility, teamwork and impact
• Challenging career opportunities in a high-growth and fast-paced environment 
• An inspiring working environment including state-of-the-art office spaces
• Free ridesharing to experience our value “Think it. Build it. Use it.”
• Annual BlaBlaBreak which takes us all for an unforgettable weekend
• Weekly BlaBlaTalks when we learn from each other
• Weekly Tech Demos 
• BlaBlaSwap which allows you to work one week per year from one of our 10+ offices around the globe
• and many more to check out on BlaBlaCar.com/dreamjobs