Digital Content Specialist

  • Full-time

Company Description

Brandpoint has an immediate opening for a creative Digital Content Specialist to procure and create online content for various online and social media campaigns and initiatives and handle SEO for an omni channel environment. Ultimately, the job of the Digital Content Specialist is to think like a journalist, execute the development of content initiatives, and drive new and current business.

Brandpoint is one of the country’s leading content marketing agencies, providing content strategy, development and distribution services to brands across the country. Clients turn to us to plan, create and spread content that builds brand awareness, establishes trust and credibility, and puts their brand names at the top of consumers’ minds when it’s time to buy.

Job Description

What you will be doing day-to-day:

  • Support social media programs through copywriting, community management, and image development
  • Track and monitor performance for all digital content projects. Provide direct feedback/analytics with the goal to improve response/revenue
  • Proactively bring unique and innovative ideas for content, promotions, video scripts, contests, blogs, etc.
  • Ensure that all content is on-brand in terms of style, quality, and tone of voice
  • Develop editorial governance and KPIs to ensure all content is customer-focused and consistent with brand voice, style and tone
  • Contribute to additional web and email copywriting projects, as well as lead generating downloadable content

Qualifications

What we need to see:

  • Bachelor's Degree in Marketing, Communications, Journalism or Business and 2 -3 years’ experience at digital media brand or digital content company
  • Strong understanding of website technology, social and email marketing including SEO, SEM, and social media platforms
  • Strong technical understanding of web analytics and the ability to pick up new monitoring and reporting tools quickly.
  • Proven experience in creating content strategies and developing/editing content for the web, social media, and traditional marketing channels.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
  • Must have strong copywriting and editing skills, as well as project management and organizational skills
  • Experience with WordPress, Google Analytics, and top social channels.
  • Solid understanding and knowledge of marketing principles including online/content marketing best practices, and lead generation tactics
  • The ability to consistently develop and share content that drives business and educates our clients and their consumers.

What is nice to see but not required:

  • Previous experience working in an agency setting is preferred
  • Experience using standard Web Technology (HTML, CSS, Javascript, SQL) a plus
  • Google Analytics certified

Additional Information

A LITTLE QUIRKY BUT LOTS OF FUN

Brandpoint is a fun place to work. Casual dress code (expand your blue jean collection). Flexible work hours and arrangements (we’re family people ourselves!). Bi-weekly yoga sessions (warning: ease in to this). Pick-up basketball games (ditto). Biking and running and what-not at lunch (did we mention we’re right on the bike line to downtown?). Pot lucks, beverages, snack and company picnics (average belt expansion = 1 notch despite the exercise). Even the occasional human Foosball game (don’t ask!). And much more. Everybody fits in and find friends here. And works hard. Then there’s the other stuff: medical and dental, generous Paid Time Off Plan, volunteer time, 401K plan, health and dental benefits, even that scary flu shot every fall (optional). And more.

What You Can Expect From Brandpoint:

  • Competitive pay
  • Fast-paced, entrepreneurial environment
  • Healthy work-life balance
  • A team that wants to WIN!
  • All that other good stuff (see sections above and below)

Employee Benefits Include:

  • Employer subsidized Medical benefits
  • Group dental benefits
  • 401(k) with company match
  • Employer paid Life, AD&D and Long Term Disability insurance
  • Flexible Spending Options (FSA) - Medical and Dependent Care
  • Optional Short Term Disability and Additional Life for you, your spouse and/or your children
  • Generous Paid Time Off program
  • Employer contribution towards a health club membership
  • Free Beverages & select snacks!