Social Media Specialist

  • Jakarta, Indonesia
  • Contract

Job Description

 

  • Build and execute social media strategy through research, benchmarking, messaging, and audience identification
  • Write, develop, and strategize online content production and scheduling
  • Assist with crisis management, bad reviews, and negative news communications
  • Generate, edit, publish, and share content daily (original text, images, video, and HTML)
  • Build meaningful connections and encourage community members through dialog and messaging
  • Create and maintain company social media pages and profiles
  • Moderate user-generated content and messages appropriately, based on company and community policies
  • Create and implement social media marketing plan and editorial calendar
  • Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
  • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
  • Expanding network by interacting with industry professionals and influencers via social media
  • Conduct and hosting an IG Live or other social media streaming program

 

Qualifications

  • Bachelor’s degree in marketing, communication, or related field
  • 2+ years’ experience in digital marketing and social media are preferable
  • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, Tiktok, YouTube, etc.)
  • Knowledge of project management and best practices
  • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
  • Strong written and verbal communication skills