Search Engine Marketing (SEM) Manager

  • Roseville, CA
  • Full-time

Company Description

Who Are We?

Closed Loop Marketing is a User Experience Optimization agency. We make online interfaces easier to use, more effective, and more profitable. We’re very good at it. Since 2001 we've been trusted consultants to some of the world's largest and most innovative companies including PayPal, Hewlett Packard, 3M, Allstate, Crate and Barrel, and more.

One of the reasons we’re successful is we work hard to find just the right team members, and then we work just as hard to keep them. Our team includes a unique mix of individuals: passionate, talented, and often unconventional people who…

  •   love challenges
  •   have extremely high standards
  •   are able to multi-task while making it look easy 
  •   can grasp the big picture, but with an eye for detail
  •   are adept at wearing multiple hats
  •   are driven to create real results for clients

Job Description

This is a full-time position at our Roseville, CA office (near Sacramento).


We’re looking for an experienced Search Engine Marketing (SEM) Manager to join the Closed Loop team.


What you’ll be doing:


  • Managing multiple client SEM accounts including the planning, launching and optimization of each account
  • Interacting directly with clients, managing the relationship & client expectations via clear, concise communication
  • Monitoring progress of ongoing campaigns
  • Compiling data and producing client reports
  • Participating in client meetings (typically conference calls)
  • Researching and keeping abreast of trends in SEM and online marketing
  • Working really hard but laughing a lot, too


You’ll have most of the following:


  • 3+ years experience managing search engine marketing campaigns to specific ROI goals
  • Hands on experience with major paid search platforms (e.g. Google AdWords)
  • The ability to manage ALL facets of SEM campaigns and client relationships, including:
    • Keyword development and refinement
    • Text ad copywriting
    • A/B test execution (both of ad copy and landing pages)
    • Bid management (experience with hands-on, manual bidding; not just bid automation)
    • Campaign setting optimization
    • Reporting and analysis
    • Client meetings and relationship management on a weekly, monthly, and quarterly basis
  • A high level of accountability and personal responsibility
  • Amazing project management and communication skills
  • A zest for managing highly complex SEM projects for multiple clients
  • Incredible data analysis skills
  • Skill in using web analytic tools (Google Analytics, Omniture, etc.)
  • Ability to travel to client sites and/or conferences on occasion
  • High proficiency in MS Word, Excel, and PowerPoint
  • Native-level fluency in English


The following will sweeten the deal:


  • Google AdWords certified
  • Agency and / or freelance experience
  • Extensive SEM experience
  • Online media buying experience
  • Usability background
  • Landing page optimization skills
  • Graphic design skills
  • Experience coding HTML/CSS/JavaScript


We are looking for a strong communicator and most importantly, someone obsessed with learning, solving new challenges, and delivering meaningful results to clients.

Additional Information


If you like what you see, then upload your resume and a one-page cover letter. (Seriously – include the cover letter or we won’t look.)

Closed Loop Marketing is an Equal Opportunity Employer.