Search Engine Marketing (SEM) Manager

  • Full-time

Company Description

Who Are We?

Closed Loop is a digital agency that helps exceptional companies reach their potential. We develop SEM & digital media strategies for both B2B and B2C companies with a specialty in lead generation for high-tech, B2B companies. Since 2001 we've been trusted consultants to some of the world's largest and most innovative companies including PayPal, Hewlett Packard, Tableau, Allstate, New Relic and more.

One of the reasons we’re successful is we work hard to find just the right team members, and then we work just as hard to keep them. Our team includes a unique mix of individuals: passionate, talented, and often unconventional people who…

  •   love challenges
  •   have extremely high standards
  •   are able to multi-task while making it look easy 
  •   can grasp the big picture, but with an eye for detail
  •   are adept at wearing multiple hats
  •   are driven to create real results for clients

Closed Loop is also honored to have been named one of Sacramento's Best Places to Work in 2013 by the Sacramento Business Journal.

Job Description

Closed Loop is looking for an experienced Search Engine Marketing (SEM) Manager to join our SEM Team. This is a full-time position at our Roseville, CA office (near Sacramento).  Remote workers will be considered and are encouraged to apply.

What you’ll be doing:

  • Managing multiple client SEM accounts including the planning, launching and optimization of each account
  • Interacting directly with clients, managing the relationship & client expectations via clear, concise communication
  • Monitoring progress of ongoing campaigns
  • Compiling data and producing client reports
  • Participating in client meetings (typically conference calls)
  • Researching and keeping abreast of trends in SEM and online marketing
  • Working really hard but laughing a lot, too

Qualifications

Strong candidates will have most of the following:

  • 2+ years experience managing search engine marketing campaigns to specific ROI goals
  • Hands on experience with major paid search platforms (e.g. Google AdWords)
  • The ability to manage ALL facets of SEM campaigns and client relationships, including:
    • Keyword development and refinement
    • Text ad copywriting
    • A/B test execution (both of ad copy and landing pages)
    • Bid management (experience with hands-on, manual bidding; not just bid automation)
    • Campaign setting optimization
    • Reporting and analysis
    • Client meetings and relationship management on a weekly, monthly, and quarterly basis
  • A high level of accountability and personal responsibility
  • Amazing project management and communication skills
  • A zest for managing highly complex SEM projects for multiple clients
  • Incredible data analysis skills
  • Skill in using web analytic tools (Google Analytics, Omniture, etc.)
  • Ability to travel to client sites and/or conferences on occasion
  • High proficiency in MS Word, Excel, and PowerPoint
  • Native-level fluency in English

Experience with the following would sweeten the deal:

  • Google AdWords certified
  • Agency and / or freelance experience
  • Extensive SEM experience
  • Online media buying experience
  • Usability background
  • Landing page optimization skills
  • Graphic design skills
  • Experience coding HTML/CSS/JavaScript

We are looking for a strong communicator and most importantly, someone obsessed with learning, solving new challenges, and delivering meaningful results to clients.

Additional Information

Why join us?

Competitive compensation: Competitive salary based on experience.

Excellent benefits: Generous medical, dental, and vision coverage, 401k matching, Flexible Spending Account (FSA), paid holidays and paid time off.

Interesting, challenging work: We make a point of pursuing projects we find interesting. As a result, our work includes a wide variety of clients, industries, and project types.

Great colleagues: You’ll work with a team of experts who value skill and ability more than fancy rhetoric. We work hard and have as much fun as possible while doing it. There’s a lot of good laughter in the office.

Lunch, every day: We have lunch catered in from a different local restaurant every day, along with a variety of stocked snacks, beverages, etc. It’s true – and it’s awesome.

INTERESTED?

If you like what you see, please upload your resume and a one-page cover letter.

Closed Loop is an Equal Opportunity Employer.