Manager of Marketing and Business Development
- Full-time
Company Description
Premiere International Law Firm
Job Description
The Manager of Marketing and Business Development works closely with the central marketing and communications team, relevant Practice Group Managers/Directors and administrative groups in the Firm, including Research Services and Legal Assistants, to deliver unified marketing and business development support for Firm practices.
RESPONSIBILITIES:
Business Development
- Assist attorneys with major pitch meetings to clients and/or prospects, including:
- Holding briefing discussions to understand the opportunity.
- Conducting market, industry and client/prospect research.
- Writing new business proposals and producing responses to requests for information/requests for proposals (RFIs/RFPs).
- Preparing pitch materials, including visual aides and other leave-behind items.
- Assisting in developing “best practice” proposal/pitch guidelines.
- Supporting follow-up and debrief activities post-pitch.
- Working on directory and other relevant submissions.
- Conduct ongoing market research and compile competitive intelligence relevant to specific practices.
- Collaborate with Client Information Manager to identify existing client relationships for potential business development opportunities across practices.
- Work with Practice Group Managers/Directors on business development plans, including identifying new business opportunities.
- Compile and disseminate monthly activity reports on business development activities.
Knowledge Management
- Develop and maintain practice marketing collateral, such as flyers articulating group capabilities and experiences.
- Ensure timely upkeep of practice area information – practice descriptions and biographies – for marketing and business development purposes.
- Oversee maintenance of Firm website content.
- Oversee maintenance of matters database.
- Maintain online reporting system tracking proposals/pitches, including relevant documents, and evaluate progress by client/prospect, industry and type of services proposed.
- Coordinate with the Senior Manager of Marketing Services on designing flyers, partner announcements and other collateral for marketing and business development initiatives.
Qualifications
- College degree required and minimum 5+ years’ experience in new business development and marketing and/or in practice management, preferably within the marketing department of a law firm or another professional services firm.
- Must have excellent team and project management, organization and planning abilities. Must work collaboratively and promote teamwork, productivity and accountability within team. Must inspire enthusiasm, motivation, and positive attitude among team and with internal clients.
- Must have superb customer service and interpersonal skills and communicate effectively verbally and in writing with personnel at all levels – attorneys, management, peers and direct reports. Must be comfortable articulating and presenting strategic approaches with clarity and practicality.
- Must work with strong intellectual curiosity and resourcefulness. Must possess rigorous attention to process and detail, with overall pride of workmanship. Must be comfortable in a fast-paced environment working under pressure and prioritizing competing responsibilities within tight deadlines without sacrificing quality.
- Must be self-motivated and act with integrity and in an equitable and professional manner. Must maintain confidentiality of materials and exercise sound judgment in resolving challenges as they arise. Ability to make appropriate hiring decisions.
- Proficient in Microsoft Office suite. Experience with marketing-related databases preferred.