Leading International Law Firm

Marketing Communications and Media Relations Manager

Company Description

Leading International Law Firm

Job Description

Reports to: Directors of Practice Development 

The Marketing Communications and Media Relations Manager will work with the Directors of Practice Development, the business development team, and, when applicable, work with practice chairs, office managing partners and other Firm leaders to develop and launch communications services for the Firm, its offices and its leading practices. This person will lead the development of specific strategies, timelines and budgets for all communication initiatives. The objective is to enhance the visibility and prestige of the firm by using a variety of communication strategies in an integrated and cost-effective way. 

Other responsibilities include: 

• Media Relations: Develop and implement a public relations plan for the Firm, its offices and key practices; maintain relationships with reporters and editors; draft press releases; secure interview opportunities and media mentions; work with business development team on media placements in local and national markets and oversee external PR resources. Seek out appropriate opportunities for attorney profiling in publications. Responsible for creation, maintenance, and use of editorial calendars and media contact mailing lists. Perform various media relations-related administrative tasks as needed, such as monitoring mentions of the Firm in publications and on third-party websites 

• Digital Marketing: Lead the firm’s planning and execution of an effective social and digital media strategy that supports the Firm’s overall communications strategy. Develop recommendations for improving the Firm’s website with respect to content, appearance, functionality and results; evaluate the usefulness of current blogs relative to the effort and cost involved in maintaining them; and manage communications to the Firm’s alumni networks and other online tools to build attorney networks. 

• Internal Communications: Publicize successes within the Firm to foster cross-selling and idea-sharing. Assist with Firm Meetings and other management presentations, including the development of special reports. Manage the Firm’s internal online newsletter. 

• Other Communications: Repurpose advisories and articles to ensure maximum impact of work; prioritize ranking and rating opportunities and assist in submissions; create materials used in lateral recruiting, and other such collateral. 

• Media training: Provide media counsel/guidance to attorneys and firm spokespeople. 

Qualifications

Candidate will have 5-7 years of experience within a law firm environment highly preferred

College degree required

Be team-oriented, professional, have strong writing, interpersonal and communication skills

Strong ability to multitask

Roll up your sleeves type