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Email Marketing Manager

Boulder, CO

Company Description

RealDose is a fast-paced and profitable Internet-based health startup headquartered in beautiful Boulder, Colorado. In business for almost 2 years, we've already helped thousands of customers achieve remarkable health improvements that have greatly improved their lives. Our Core Values influence each decision we make and we value employees who share our passion for customer service, integrity, honesty and accountability.

Job Description

The Email Marketing Manager will manage our customer and prospect databases in order to increase lifetime value, improve customer loyalty and drive conversions. The Email Marketing Manager will be involved from conception to execution and will be accountable for its success and quantifiable results.

 

Primary Duties Include:

  • Develop and execute all unpaid email marketing campaigns.
  • Manage (sometimes write) copy for and lay out emails, with support from marketing and design staff.
  • Formulate and execute end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, CTR, engagement, and conversion.
  • Manage list segmentation and develop customer segmentation strategies to increase engagement and retention, and to get the right message to the right person at the right time.
  • Input, test, and send emails using Office Auto Pilot.
  • Ensure spam regulation compliance (CAN-SPAM).
  • Own all metrics, including deliverability, opens, and clicks, and use results to drive future action.
  • Build and maintain email calendar and email reporting spreadsheet and provide key learnings to internal marketing team.
  • Work with marketing and technology teams to build requirements for email functionality.
  • Manage relationships with our Email Service Provider.
  • Stay current with email marketing best practices, strategies, and industry standards.
  • Develop and optimize lead nurturing campaigns.
  • Find 3rd party and internal offers that are a good fit for specific segmentations of our email list.

Qualifications

You have 2-3 years experience managing CRM based email marketing campaigns, including in-depth knowledge of deliverability best practices. You have strong previous email marketing experience, including creating and driving successful campaigns. You have the proven ability to communicate insights and action items driven from data. You have strong analytical and segmentation skills, as well as excellent email copywriting/editing skills.

 

In addition to demonstrable experience managing multiple projects and working with cross-functional teams, you have managed third-party email service providers. You are creative, highly organized, articulate, flexible, and very hands-on. Your ability to manage email programs from conception to production, including back-end analysis, sets you apart, and you have a strong visual aesthetic, and the creativity to spot opportunities based on data analysis. 

Additional Information

If you believe you fit the requirements above, please send us your cover letter, resume, and writing sample to realdose@creativealignments.com. Only PDF and Word documents will be accepted. Please note, all emails must have “Email Marketing Manager – YOUR NAME” in the subject line.