Cricut is seeking a rising social star that will join our Social Media team. We are a leading consumer technology company that helps millions of people express themselves creatively with the Cricut® electronic cutting machine and design software. Cricut products help millions of people create personalized polished projects that range from greeting cards and DIY parties ,to home décor and school projects.   

You will help us increase awareness, build a great community, and drive engagment amongst our growing fanbase of DIY consumers who enjoy the feeling of “I made it!” they get from using our products.

About the Cricut Product, Channel, and Social Media Team

You’ll be a part of a team that loves people and that people love. You will be allowed opportunities each and every day to directly impact the Cricut brand and how key influencers and consumers interact with us. 

We are a small but feisty team that gets no greater pleasure than someone sharing and engaging with our content. We create beautiful brand experiences - whether in a physical or digital sense. We know we are really lucky to call the activities we participate in “work” but that doesn’t mean that we don’t work hard. Each of our responsibilities greatly impacts our company’s goals and because of that, everything that we do has high visibility to senior management. We give a voice to the brand.

About the Social Partnerships Manager role: We’re looking for a stellar social partnerships manager to excite the Cricut community. You will have the opportunity to innovate new ways to engage our most active consumers, further expanding the growth of our brand. You will play a key role in shaping how we approach building our social partnerships for our brand and touching the lives of our amazing Cricut fan base across fun, engaging multiple categories like DIY.

We are seeking someone we can trust to be an enthusiastic advocate for the Cricut brand and who understands not just community but the relationship we have and desire to have with the world around us.

• You will report to the Director of Product, Channel, and Social Marketing
• You will be a consumer fanatic. We are big fans of our fans, every action we perform is to assist a potential consumer in eventually becoming a Cricut owner
• You will grow our partnerships within communities related to the Cricut brand
• You will provide innovative strategic ideas for partnership involvement in marketing programs
• You will be in contact with partners, bloggers and influencers on a daily basis, so a great commitment to follow-up is a must-have skill
• You will assist in monitoring our social media networks, and be expected to know what is happening when it happens
• You will greatly assist with logistical and administrative items, so organization is a necessity 
• Your day-to-day activities will always keep you learning about a communities’ mindset 

Responsibilities:

• Partnership growth strategy and execution
• Marketing campaign, partnerships, and blogger strategy
• Blogger product launch strategy, planning and launch activity management
• Project management; own day-to-day operations for partnership communications
• Data reporting across partnership activations
• Budget planning for partnerships

Partnerships

• Partner with marketing team to provide promotions and activities to engage and excite our partnerships in the community and blogger network for both our retail channels and Cricut.com 
• Monitor online conversations about the brand and engage when appropriate
• Provide feedback on ways to improve the partnership experience
• Stay on top of social media trends and innovations
• Manage blogger / influencer strategy and outreach
• Coordinate blogger efforts with our affiliate program for Cricut.com sales in partnership with our online marketing manager, taking in consideration Make section analytics, engagement, revenue (mainly digital content and consumables), conversation, time on site, pages viewed and SEO
• Identify potential partnerships with bloggers and potential partners in spaces that touch the Cricut brand such as crafting communities

Required Skills:

• 4+ years of experience in online community development, communications, customer support or social marketing
• Skilled writer / communicator
• Have strong communication and relationship building skills to get to know bloggers and other key community members you will be in touch with frequently
• Skills and familiarity with Photoshop, Excel, Google Docs and a photographic eye incredibly beneficial
• Experience participating in and/or moderating community discussions
• Superb organizational skills and ability to maintain several deliverables at once under changing and tight deadlines
• Team player who can play a leadership role on cross-functional teams
• Experience with developing sound business recommendations and gaining stakeholder buy-in
• Have a good working knowledge of bloggers, Facebook, Pinterest, Instagram and emerging social media channels
• Decision-making experiences demonstrating appropriate balance between thoughtful research and the need for timeliness
• Self-motivated, and ability to work independently
• Strong desire to learn and grow the brand
• Have a passion for handmade and lifestyle crafts
• A great sense of humor and pleasing working mentality 

What to Do Next: If you're interested in joining the Cricut team, please send us a cover letter, along with your resume, telling us why no other candidate is more right for the position than you. You can be sure that Cricut is a workplace that values individuality and variety. In this role, it is essential that you are not like everyone else, we don’t even want you to be like us—we want you to be like you! So write to us, in your real voice, and tell us what you’re all about. Please submit any online presence you may have (Twitter, Facebook, Fan pages made because of you), and if you are a DIY enthusiast, whether you think you are a good one or not, that means a lot to us, and we would love to hear about it when you send us your information!