Welcome to Cricut® where transforming inspiration to creation reigns supreme. Here, customer experiences are what drive us, game-changing technology solutions are conceived, change is happening and technology is at the very heart of bringing our creative ideas to life. Clients aren’t just customers, they’re partners. Integrity and a team-driven environment serve as incubators for entrepreneurial minds. If you’re ready to be an idea engineer with some of the best collaborators in the industry, let’s see where you can put your talents to work.

Cricut® is a world leader in personal electronic cutting machines that help people achieve their creative best. For 50 years, Cricut® has inspired creativity and made DIY more capable and easier than ever with tools like the Cricut® electronic cutting machine, Cricut Craft Room® design software, and the Cricut Cuttlebug™ embosser and die cutter. Today, millions of people use Cricut® products to create masterful and surprisingly simple projects, and Cricut® products have won dozens of industry awards. Redefine DIY—join the Cricut® revolution!  

The Search Engine Optimization (SEO) Analyst will work closely with the Senior Online Marketing Manager to run effective pay-per-click campaigns and optimize all online marketing efforts through search engine optimization. This person needs to be organized, understand business drivers, and possess effective communication skills to develop and maintain online campaigns. This person will be responsible for implementing methods to improve organic search rankings for all online channels including Cricut.com, social media, Amazon, and other online partners. This includes keyword research, analyzing all online assets, documenting SEO changes, and communicating through status reports. In addition, the Search Engine Manager will develop and optimize every aspect of pay-per-click campaigns. This includes managing keyword research and bids, formulating and managing the PPC budgets, analyzing results, and reporting results.

 Essential Duties and Responsibilities:

• Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
• Analyze websites/social channels and document changes required for SEO.
• Monitor, on an on-going basis, SEO results and manage content to ensure continued high rankings.
• Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
• Manage product listing ads (PLAs).
• Proactively make strategic PPC campaign recommendations.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
• Optimize landing pages for search engine quality score

• Minimum of 2-3 years of search engine optimization and pay-per click experience.
• Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter.
• Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
• Strong oral and written communication skills.
• Excellent analytical and strategy skills.
• Outstanding customer service skills.
• Ability to work independently and within a team environment.
• Strong independent decision-making, organizational, planning and problem-solving skills.

What to Do Next: 

Please send us a resume and a cover telling us why no one is more right for the position than you. You can be sure that Cricut is a workplace that values individuality and variety, so write to us in your real voice and tell us what you’re all about. Please submit any online presence you may have (Twitter, Facebook, Fan pages made because of you), and if you are a DIY enthusiast, whether you think you are a good one or not, that means a lot to us, and we would love to hear about it when you send us your information!