Welcome to Cricut® where transforming inspiration to creation reigns supreme. Here, customer experiences are what drive us, game-changing technology solutions are conceived, change is happening and technology is at the very heart of bringing our creative ideas to life. Clients aren’t just customers, they’re partners. Integrity and a team-driven environment serve as incubators for entrepreneurial minds. If you’re ready to be an idea engineer with some of the best collaborators in the industry, let’s see where you can put your talents to work.

Cricut® is a world leader in personal electronic cutting machines that help people achieve their creative best. For 50 years, Cricut® has inspired creativity and made DIY more capable and easier than ever with tools like the Cricut® electronic cutting machine, Cricut Craft Room® design software, and the Cricut Cuttlebug™ embosser and die cutter. Today, millions of people use Cricut® products to create masterful and surprisingly simple projects, and Cricut® products have won dozens of industry awards. Redefine DIY—join the Cricut® revolution!  

Are you an enterprising Product Marketer looking for an amazing team to join with strong corporate growth particularly focused on product growth? Then, Cricut® could be the perfect fit for you!  We have an exciting pipeline of product and need a creative, go-getter Product Marketer who thrives in a fast-paced environment.  

Responsibilities

• Product positioning and messaging – create messaging that differentiates our products in the market
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products
• Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
• Marketing program coordination – coordinate internal resources and third parties/vendors for the flawless execution of product launch and marketing programs
• Measurement for success – track, measure, and report on program performance 
• Comprehensive program documentation – create and maintain comprehensive project documentation

• 5+ years of product marketing experience with at least 2 years experience in a field-facing role
• Bachelor’s in business or marketing preferred
• Excellent written and verbal communication skills
• Solid organizational skills including attention to detail and multi-tasking skills
• Strong working knowledge of Microsoft Office
• Willing to travel occasionally 
• Optional: Have a strong love of making things!

What to Do Next: 

Please send us a resume and a cover telling us why no one is more right for the position than you. You can be sure that Cricut is a workplace that values individuality and variety, so write to us in your real voice and tell us what you’re all about. Please submit any online presence you may have (Twitter, Facebook, Fan pages made because of you), and if you are a DIY enthusiast, whether you think you are a good one or not, that means a lot to us, and we would love to hear about it when you send us your information!