Digital Marketing Manager

  • Portland, OR
  • Full-time

Company Description

CrowdStreet is a financial technology (FinTech) company focused on the $450 Billion per year U.S. commercial real estate industry. Our small team is transforming the CRE industry through our unique real estate crowdfunding marketplace plus SaaS investor management platform. Our platform enables real estate development firms (“Sponsors”) to seamlessly manage investor acquisition, management, and re-engagement all from a single online interface.

Job Description

CrowdStreet is looking for a rockstar, data-driven, Growth Marketing Manager who is passionate, strategic, and customer-obsessed to help drive the next phase of our explosive growth. Applicants should have extensive experience with digital marketing programs including in-depth, hands-on experience in planning, managing, and optimizing ad campaigns on Adwords, Bing, Facebook, LinkedIn, AdRoll, and related platforms.

As the second hire to our Marketing team, you’ll report to the VP Marketing and play a key role in growing and defining our current and future marketing programs. We’re excited about candidates who have a strong results orientation and know how to create value in a small, fast paced, and high performing team. You’ll have the opportunity to expand your skill set by working with members across the organization to collaboratively grow both the B2C (Investor acquisition) and B2B (Sponsor acquisition) sides of our our business. This is a great opportunity for the right marketer to build experience driving growth for both a multi-sided marketplace and a SaaS software product.

Because we’re a fast-growing startup, your role will be changing and evolving. We’re looking for a team player who’s eager to roll up their sleeves and wear several marketing hats. 

Some of the areas the role will focus on:

  • Develop, manage, and iterate on the customer acquisition strategy (B2C & B2B).

  • Manage marketing campaign performance and continuously analyze data to improve outcomes.

  • Manage native advertising programs on Facebook, LinkedIn, etc.

  • Manage SEO & SEM: keywords, link building, and paid search campaign optimization.

  • Optimize marketing campaigns & lead nurturing via email, content, & social channels.

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and other mediums.

  • Establish closed-loop analytics with Sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert more customers.

  • Regularly propose, test, and analyze experiments to increase conversions.

  • Build and manage a content and editorial calendar that attracts key Investor and Sponsor audiences to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

Qualifications

  • 3-5 years of experience in growth marketing/digital marketing - preferably within B2B/B2C Internet SaaS companies designing/delivering/managing scalable digital marketing campaigns

  • Conversant in multiple marketing and sales channels; knowledge of SEM, display advertising, native advertising, email, sales development, product user experience and direct hands-on experience working with Salesforce, Mixpanel, Pardot, and Google Analytics

  • Experience with managing a quarterly budget to drive qualified leads and opportunities, while maintaining a low CAC

  • Experience in optimizing websites for conversions, retention, and LTV

  • Exceptional analytical skills, with a data-driven approach to managing campaigns

  • Exceptional project management and communication skills

  • Bachelor’s degree

Additional Information

Benefits of working at CrowdStreet include:

  • Competitive salary and generous performance-based bonuses

  • Equity in one of Portland’s fastest growing startups

  • Premium health coverage

  • Offices on SW Broadway - one block from Pioneer Square

  • Freedom of working at a small company – with excellent growth potential

  • An opportunity to work on interesting and engaging problems that push the envelope in marketing