Senior Manager, Demand Generation Programs

We need a talented, experienced demand generation go-getter to join our growing marketing team. This role is perfect if you thrive on making a visible impact and you excel in dynamic environments. If you perform best when given ownership of results and have an experienced mentor-coach, this could be your next great gig.

The Senior Manager, Demand Generation Programs is a high-impact role that is critical to revenue generation. Utilizing a variety of strategies and tactics, the Senior Manager, Demand Generation Programs will drive integrated demand generation programs to support bookings objectives, focusing on top-of-funnel lead acquisition, as well as lead nurturing to generate MQLs for the sales organization.

Responsibilities:

• Oversee all forms of lead generation: webinars, events, content syndication, paid social advertising, PPC, display and retargeting, sponsored email, etc.
• Drive keyword selection, ad creative, landing pages, offer descriptions, publications, targeting criteria, budget, etc.
• Align programs with overall marketing and content strategy.
• Oversee all aspects of lead nurturing, lead scoring, funnel management and optimization.
• Collaborate with sales to define effective lead scoring criteria, lead handoff protocols and SLAs for lead follow up.
• Direct the creation of display ads, email and landing page templates, graphics, etc.
• Analyze performance to optimize conversion rates and make data-driven decisions.
• Create reports for senior management on demand generation program results and effectiveness.
• Use Marketo to create emails, landing pages and forms that apply industry best practices for increasing conversion.
• Source and manage outside vendors as needed to fulfill objectives.

Required Skills & Experience:

• Bachelor’s degree in marketing, communications, or related field of study.
• 3-5 years of experience and a proven track record in managing demand generation for a B2B software company.
• 2 years hands-on Marketo experience. Demonstrated proficiency in creating, executing, and measuring campaigns.
• 2 years salesforce.com experience as a marketing or standard user. Proficient in campaigns, lead management, list segmentation, reporting.
• Experience managing PPC programs, webinars, content syndication and sponsored email programs, and proven understanding of related concepts and best practices.
• Capable of applying optimization best practices to improve performance of ads, email, landing pages, forms.
• Demonstrated proficiency in analyzing, reporting, and improving key marketing metrics and making data-driven decisions.
• Sound understanding of lead scoring, lead nurture, and funnel management concepts.
• Strong copywriting skills.
• Effective vendor management and negotiation skills.

Ideal candidates will also possess these personal qualities and attitudes:

• Proactive work ethic and highly self-motivated.
• Creative problem solver, capable of removing obstacles and moving projects to completion.

• Flexible and responsive, and able to handle last minute curve balls with grace.

• Superior time management skills, to manage a diverse workload and competing deadlines.

• Extremely organized and detail-oriented.