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Marketing Communications Supervisor

Pleasanton, CA

Company Description

DeltaTRAK, Inc. is an industry leader in cold chain management solutions, environmental monitoring instruments and food safety products. DeltaTRAK delivers our strategic partners in the food and food service, as well as life sciences, chemical, aerospace industries the ability to track and trace their assets through their entire lifecycle. Our industry reputations for cutting edge innovative solutions are in such high demand that DeltaTRAK is expanding our marketing team to meet the needs of our customers.

Job Description

The Marketing Communications Supervisor position is responsible for the following areas:

  • Develop marketing communications plans that support the execution of current marketing strategies
  • Keep the Senior Management informed of progress and development of all relevant MARCOM issues
  • Manage, coordinate and execute all duties relating to Trade Show Managment
  • Primary writer with excellent use of English language to create papers, website content, brochures, email content, press releases, trade publication articles, and scripts for marketing videos
  • Develop key messages for the consistent communication of our selling points to our target audiences
  • Manage all email marketing campaigns and be the primary user of our CRM Marketing Automation tools
  • Manage the content of our existing collateral, specification sheets, product instructions, and case studies
  • Manage social networking, blogging activities and webinars
  • Partner closely with product management and marketing to develop and implement comprehensive Go-To-Market plans and programs
  • Facilitate relations with external contacts, trade publications, journalists and trade associations

Qualifications

The following exerience and skills are required:

  • Proven experience in B2B marketing communications
  • Successful track record in developing highly effective and innovative campaigns
  • Previous experience using industry standard Customer Resource Management (CRM) and Marketing Automation tools such as Microsoft CRM and ClickDimensions
  • College degree in a relevant subject
  • Minimum 5 years in a strategic marketing communications position
  • Knowledge of print and digital marketing communications tools and techniques and related developments like social media and campaign marketing
  • Strong writing and verbal skills
  • Strong awareness of current market
  • Basic IT awareness and skills (MS Excel, PowerPoint, Word)

Additional Information

DeltaTRAK, Inc. offers a competitive salary, full benefits package (including medical, dental, vision and 401K), and personal time off (PTO). For immediate consideration please send your resume and salary history. Please visit our website at www.deltatrak.com for more information on our products and services.