EF stands for “Education First”. Since 1965, we have helped millions of people transform their lives by breaking down the barriers of language, culture and geography.  Today we’re the world’s largest private education company- offering every imaginable way to learn a language, travel abroad, experience another culture, or earn an academic degree.  For more information, visit http://www.ef.com/careers.

Vice President, Digital Marketing

EF English Centers for Professionals, a division under EF Education First

Shanghai, CHINA

Report to: Chief Operating Officer

Please send your application to: [email protected]

Synopsis:

EF English Centers, a division under EF Education First, is looking for someone whose strengths and passions lie in the digital space.  As VP of Digital Marketing, you will be responsible for driving the growth of our business through online channels.   At EF China, you will fill a pivotal role within our company, a position with big challenges, significance, and excellent growth opportunities.

The Role

Reporting to the Chief Operating Officer, you will lead from the front, rolling up your sleeves and moving fast. You are comfortable with traditional online lead acquisition channels such as SEM, SEO, PPC and EDM but also have an insatiable curiosity for other developing digital and social platforms. You will be fueled by the desire to improve existing strategies and test new ideas and methodologies.  You want to drive the company forward by pushing the envelope in the digital world as well as by managing people, budgets and marketing plans. You have the ability not only to mentor and grow your staff, but also to collaborate with your peer marketers and senior management.  

• Act as a key digital marketing visionary for the company, understanding and embracing developments in and the evolution of the digital space
• Together with our Brand Marketing, Creative and CRM Strategy teams, create and implement our company strategy to grow our business through various online channels
• Work hand in hand with Sales management to ensure a streamlined and customer-oriented lead nurturing process, delivering results as measured by revenue generated from digital channels and COA
• Lead the digital marketing team with honesty, integrity, analytical rigor and fun
• Manage the team handling SEM, SEO, display/retargeting, PPC, mobile and other online lead acquisition channels
• Test and deploy new digital/online campaigns and channels to drive quality traffic to our site
• Deliver results by following leads through the sales pipeline
• Work with senior management team to develop our online marketing and media plan
• Manage department's budget
• Promote brand awareness, image, and consistent messaging across the digital space

Requirements

• BA/BS degree required, MA/MS/MBA preferred
•  8+ years of experience in digital marketing
• Prior experience working with CRMs (such as Sales Force)
• Strong quantitative and analytical skills
• Proven entrepreneurial spirit
• Nothing is impossible attitude, backed by creativity and execution
• A team leader and a collaborator
• Strong interpersonal, organizational and communication skills in both Chinese and English

About EF Education First and EF China

EF Education First is the world leader in international education, an industry that is currently worth $50 billion and growing by almost 30% each year. Our mission is to “break down barriers in language, culture and geography.” We have helped millions of people learn a language, discover the world, or earn an academic degree. Founded in 1965 by entrepreneur Bertil Hult, EF now operates more than 500 schools and offices in 52 countries and has 37,000 employees. A privately held company, EF has 15 divisions offering a range of programs within language schools, educational travel, academic degrees, and cultural exchange. As our business continues to expand to all corners of the world, we are constantly looking for talented people to join us.

EF is the official Language Provider to the 2014 Sochi Winter Games and 2016 Rio Olympics Games.  EF English Centers is a leading company in the fast growing and promising English education market for adults in China. We provide first class quality of teaching and service in our 50+ centers to adult learners who aim to advance their careers and change their lives.  We value people who are passionate about making an impact in people’s lives and have the skills to fulfill the job.

EF is an equal opportunities employer. EF offers competitive salaries and a multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking company, we want to hear from you.