Equinox Hotels will cater exclusively to the high performance traveler and will fuse substance and style to serve as the ultimate hotel destination with a 360-degree lifestyle experience. Offering the bespoke experiences and unparalleled services consumers have come to expect from Equinox over its 25-year history.

Equinox is the arbiter of high performance living. Celebrating its 25th anniversary in 2016, the company is in a category of one, positioned strategically at the intersection of substance, style and luxury. It has become globally recognized as a provocative lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.

OUR CODE:

IT’S NOT FITNESS. IT’S LIFE.

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you.

The Vice President of Marketing will drive the strategic development of global brand positioning and lead the overall marketing initiatives to drive revenue, improve market share, build brand loyalty and drive brand health exclusively for Equinox Hotels.

The Vice President will drive awareness with the brand's consumer segments leveraging on and offline advertising, brand and enterprise promotions, public relations, creative/digital channels to include social media. He/She will develop strategic brand programs that leverage luxury customer experiences supported by public relations, social media and relevant partnerships.

Major Responsibilities:

• Drive development of all global brand positioning elements including the brand identity, tone of voice and all creative assets.
• Oversee the strategy, planning and execution of the marketing plan including public relations, social media, partnerships, digital marketing activities and content strategy
• Lead development and on-going management of all digital and social media platforms
• Develop long-range RevPAR Index growth strategies supported by near term acquisition and loyalty plans
• Partner closely with Operations team to develop and activate brand experience standards including, but not limited to, brand service culture training & development
• Provide full range of support to Sales, Operations and Field teams to open all new hotels
• Closely collaborate with SVP of Design and Operations team to design and source OS&E.
• Lead development and marketing of guest experience across food + beverage, spa and fitness club programming
• Create brand guidelines and toolkits for local properties to maximize the global brand marketing initiatives
• Implement measurements of brand marketing campaigns to ensure effectiveness, usage and awareness
• Identify primary branding, advertising, media and public relations agencies and vendors
• Work with Human Resources, Legal and Finance leadership to ensure the overall strategic direction of the marketing team is consistent with and supported by these areas globally
• Oversee the recruitment, development and administration of the Marketing team

• 12+ years of consumer marketing experience with luxury and/or lifestyle brands. Must have client side or in-house experience.
• 5+ years of acquisition and/or loyalty based marketing
• Experience managing agencies and internal creative departments
• Creative eye for persuasive, provocative, effective communication
• Creative and analytical thinker who has a long track record of identifying and executing on successful integrated brand, events, social and/or PR campaigns. Must be able to blend and demonstrate both digital/social media savvy and traditional brand know-how
• Personal passion for health and fitness
• Experience and appreciation of local marketing nuances in the approach to different markets
• Passion for lifestyle brands especially in fashion and retail sectors. Experience working in a retail driven organization
• Excellent communication skills and the ability to influence across groups effectively
• Experience in managing, developing and motivating teams.

COMPENSATION AND BENEFITS:

• We offer competitive salary, benefits and industry leading commission opportunities for club employees
• Complimentary Club membership
• 30- 50% discounts on all Equinox products and services including Personal Training, Private Pilates, Spa and Café’ services and Shop items

All your information will be kept confidential according to EEO guidelines.

Must have a legal right to work in the United States. While we appreciate every applicant’s interest, only those under consideration will be contacted. We regret that phone calls will not be accepted. EOE