PPC/Search Engine Marketing Specialist

  • Full-time

Company Description

Energy!  Excitement! Growth! Did you know you can own a piece of Real Estate, a tax lien, precious metals or private placements, all tax advantaged in your IRA! No? Well, we help our clients with all of these Alternative Investments.

Are you looking for a fast- paced, dynamic work environment in a company that rewards and recognizes execution and is constantly looking for ways to improve?  We’re fun, lively and come together often to work, play, or volunteer. We thrive on getting the work done and are drawn to individuals who are passionate, diligent, and want to help our clients with their financial dreams. This is a place for people who thrive off challenges and collaboration, and we’re looking for people to join our company.

What Makes Equity Trust different?

There are lots of financial services firms out there, below are just a few reasons why our company is different from most firms. You won’t get this opportunity anywhere else.

  • Investment Freedom - At Equity Trust clients use their IRA/401(k) to invest in real estate, private placements, notes/deeds of trust, tax liens, foreign currency and much more.
  • Experience - 40 years of experience specializing in self-directed IRAs, 401(k)s and other retirement plans
  • Strength - Over 130,000 accounts in all 50 states with more than $12 Billion in retirement assets under administration choose Equity Trust as their custodian.
  • Safety and Security - Equity Trust, as an IRA custodian, operates as a regulated financial institution.
  • Personalized Service/Attention - From personalized account management teams and toll-free phone numbers, to more than 400 highly trained self-directed IRA specialists (who each receive more than 160 hours of training)
  • Convenience – We are the only custodian that allows clients to pay investment expenses paperless online, through a fast and accurate investment turn around and gives clients access to our advanced online management tool, eVantage
  • Value - Equity Trust is the only self-directed IRA custodian to not charge transaction fees for investments in client retirement account. Equity Trust offers a simple all-inclusive annual fee which allows clients to invest as much as they want.

Why choose Equity as a place to start or to continue your career?

Equity makes a difference in our client’s lives by helping them reach financial freedom through the inclusion of Alternative Investments and educating clients on the options available. We have a world class online investing portal called myEquity that helps clients manage their accounts and Equity University is the ultimate resource for wealth building and self-directed IRA investing education. You will have the rewarding opportunity to help our clients navigate the world of non-traditional investing.

Equity also has a strong value based culture where associates are asked to be innovative, do the right thing for our clients and all within a fun and supportive environment. Our leaders come from a wide variety of well known organizations in the Banking, Investment and Operations industries and are all committed to the growth and development of our associates.

 

Job Description

We are looking for a talented Search Engine Marketing/Pay Per Click Specialist. This role will work be an integral role in supporting our PPC and digital marketing efforts. The Role will be a key driver in creating, analyzing, measuring and optimizing our online marketing initiative


Responsibilities:

  • Consult with various Business Line Leaders, administering and managing our pay per click strategies for each brand.
  • Design, manage and implement CPC and CPM campaigns, but not limited to, paid search marketing, display, social media, native, video advertising and retargeting.Actively monitor and optimize our keyword lists, bids, daily and monthly budgets, impression share, quality score and other important account metrics.
  • Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Continuous improvement of KPIs: CPL, conversion rate.
  • Develop creative for both search ads and display ads.
  • Manage display network placement lists
  • Build and test effective landing pages.
  • Understand and implement conversion tracking and call tracking.
  • Develop and manage metrics.
  • Analyze and report program performance:  provide recommendations and results for improvement
  • Propose new internet marketing strategies and methodologies


Qualifications

Education and Experience:


  • Minimum of 2+ years managing PPC demand generations campaigns, specifically Google Adwords/Bing/Yahoo
  • Bachelor degree with emphasis in, marketing, communications, advertising, or any related field, required
  • Deep interest and knowledge of SEM and business analytics
  • Proficiency of all Microsoft Office products, including Word, Excel and PowerPoint
  • Google Adwords Certified
  • Google Analytics Certified
  • Pardot Experience a plus
  • Wordpress Experience a plus
  • Good verbal, writing communication and presentation skills
  • Good organizational skills and inter personal skills
  • Self-motivated with a high level of creativity and a sense of urgency
  • Ability to manage several simultaneous projects and resources without losing focus
  • Highly organized

Additional Information

All your information will be kept confidential according to EEO guidelines.