Sr. Shopper Marketing Manager

  • Dublin, CA
  • Full-time

Company Description

Foster Farms has been a family-owned and operated company for four generations. Since our founding days back in 1939, we have always been committed to providing consumers with the highest-quality, best-tasting poultry products available. The hope is that our commitment to excellence, honesty, quality, service, and our people will shine through in everything we do.

We are always looking for talented individuals to join the Foster Farms team. We offer the experience of a large organization, but operate like a family business. More than half of our job openings are filled by internal promotion, and we encourage employees to gain a variety of experiences across different functional groups.

Job Description

Purpose of Position:

Develop shopper marketing programs that go across our key customers and retailers, which support the entire Foster Farms portfolio of products.

Essenitial Functions:

Develop and execute comprehensive Shopper Marketing strategies and plans that are consistent with Brand/Category/Portfolio goals and strategies.

Lead agency on project management from creative concept to execution. Write agency assignments briefs, creative briefs, and be a strategic customer and brand advocate.

Creates and tracks agreed KPI’s to optimize ROI, builds alliances with synergistic external companies/vendors. Responsible for day to day management of agency partners and coordination between marketing teams.

Provide insights to marketing & sales on shopper and category trends by identifying shopper insight gaps and developing solutions from findings in order to develop best in class shopper marketing programs.


Minimum Qualifications:

Bachelor’s degree
10 years of related business experience.
4+ years of shopper marketing experience within CPG industry.
Demonstrated strong project management experience leading cross-functional teams.
Advanced excel and data mining skills.
Excellent presentation skills
Ability to quickly analyze data accurately to make timely business decisions

Preferred Qualifications:

Bachelor’s Degree in Sales or Marketing


10 years of demonstrated analytical and marketing experience in a food manufacturing/CPG environment.

2 years of shopper marketing experience with perishable categories

Ability to move up or cross functionally within the organization

Physical Requirements:

Ability to travel

Ability to obtain valid CA Driver’s License & obtain reliable transportation for business travel

Consistent and reliable attendance

Ability to work in fast paced, high pressure situations

Additional Information

All your information will be kept confidential according to EEO guidelines.

Foster Farms is an Equal Opportunity Employer – Minorities, Females, Veterans and individuals with disabilities are encouraged to apply.

Foster Farms participates in E-Verify during the hire process at all locations for all new employees.