Senior Marketing Manager, Growth & Commercialization

  • Dublin, CA
  • Full-time

Company Description

Foster Farms has been a family-owned and operated company for four generations. Since our founding days back in 1939, we have always been committed to providing consumers with the highest-quality, best-tasting poultry products available. The hope is that our commitment to excellence, honesty, quality, service, and our people will shine through in everything we do.

We are always looking for talented individuals to join the Foster Farms team. We offer the experience of a large organization, but operate like a family business. More than half of our job openings are filled by internal promotion, and we encourage employees to gain a variety of experiences across different functional groups.

Job Description


The Senior Marketing Manager is charged with the commercialization and launch of new products and the identification and implementation of growth opportunitites within the existing ready to cook chicken and turkey categories.   Responsible for the development of launch plans inclusive of marketing support, pricing strategies, and distribution objectives.This position will manage innovation projects at development stage through 6 months post launch. 


Create and implement plan to deliver revenue growth target and desired margins for ready to cook chicken and turkey growth goals. 

Develop and implement innovative marketing initiatives includinding but not limited to the following:

  • New packaging formats 
  • Technology innovations
  • New Channels
  • New shelving solutions
  • Licensing opportunities/Brand partnerships

Lead problem solving to work through supply, capacity and resource constraints.

Analyze opportunities, P&L & IRI share data related to new opportunities and communicate status and initiatives to Senior Management.

Actively participate in meetings and negotiate across all levels of the organization to achieve business results.



Bachelor’s degree and MBA.

12+ years of consumer marketing experience in the consumer packaged goods arena with solid experience in innovation and successful product launches. 

Experience in center of the plate protein.

Strong financial and analytical skills. Ability to understand ramifications of business unit decisions to other components of the company.

P&L understanding with strong quantitative analysis skills to make “fact-based” strategic recommendations and decisions.

Demonstrated ability to identify business issues and develop successful programs to grow the brand profitably.

Strong computer skills. Excel, PowerPoint, and Word. Must have proficiency in analyzing data. Above average presentation skills.


Bachelor’s degree in Marketing

8+ years consumer marketing experience

5 + years experience in innovation. 

Ability to move up or cross functionally within the organization.


Ability to travel overnight 10% of the time. 

Ability to obtain valid CA Drivers License & obtain reliable transportation for business travel.

Consistent and reliable attendance.

Must be able to sit during work for at least 70% of the time when not traveling.

Ability to work in fast paced, high pressure situations

Additional Information

All your information will be kept confidential according to EEO guidelines.

Foster Farms is an Equal Opportunity Employer – Minorities, Females, Veterans and individuals with disabilities are encouraged to apply.

Foster Farms participates in E-Verify during the hire process at all locations for all new employees.