As a Channel and Content Planner for paid social media, you will develop strategic content plans for paid social media campaigns, translating marketing priorities into engaging and effective activations globally. You will work closely with Marketing Planners, Creative Production and H&M Studios, owning content briefs and ensuring they are tailored to secure content for the paid social audience. You will collaborate with stakeholders across Marketing Activation (media), Customer Groups and Sales to secure creative material to execute the paid social media plan. 

• Maintain a holistic brand and business mindset, creating an approach to channel and content planning that focuses on channel behavior and audience.  
• Accountable for the curation of effective customer and marketing strategies for your channel(s).  
• Build detailed, channel-specific content briefs.  
• Solid understanding of your channel, market, competitor, and customer context. Connecting this insight to an activation plan and content framework that secures growth.  
• Own decisions connected to your channel from a Brand and Marketing perspective, including product activations through close alignment with Product, Customer Experience and Sales teams.  
• Continuously evolve channel strategies, analyzing past performance and setting plans based on data, insights and customer behavior.  

In this role, we’re looking for someone who combines strategic thinking with a collaborative mindset. You’ll thrive if you’re curious, proactive, and confident in your ideas, while staying open to input and feedback.  

We are looking for people with…   

• 3+ years of experience in marketing, communication, content planning, or channel management. 
• Experience in developing detailed content plans and writing briefs for specific channels, while aligning with organizational goals and KPI targets. 
• B2C in-house or agency experience is a bonus. 
• Experience working with paid social media marketing a plus  

And people who have… 

• Positive service-minded mindset and great administration skills. 
• Demonstrated collaboration skills to work effectively with cross-functional stakeholders.  
• Excellent organizational skills and attention to detail. 

WHO WE ARE  

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.  
 
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.  

WHY YOU’LL LOVE WORKING HERE    

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.    

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).   

• H&M Incentive Program – HIP. Learn more about the program here.   

• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment).  

JOIN US   

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.   

This is a full-time temporary position based at our Head Office in Stockholm. Apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.  

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.