COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

As the Digital Experience Manager at COS, you will lead the end‑to‑end digital customer journey across all online touchpoints. You will ensure our digital experience is intuitive, brand‑aligned, and optimized for both customer satisfaction and commercial performance.

What you will do:

• Lead the digital experience strategy and own the full customer journey across web and mobile, ensuring clarity, consistency, and alignment with global and regional goals.
• Use behavioral data, customer insights, testing results, and analytics to identify opportunities and drive UX/UI improvements that enhance engagement, conversion, and retention.
• Oversee experience quality across all digital touchpoints, ensuring navigation, product presentation, and storytelling reflect the COS aesthetic and support commercial priorities.
• Identify friction points throughout the purchase funnel and deliver actionable solutions that improve performance across key experience KPIs.
• Partner cross‑functionally with Tech, Merchandising, Marketing, E‑commerce, and Global teams to plan, execute, and refine UX initiatives and seasonal digital activities.
• Manage tools, platforms, and vendors while benchmarking competitors and industry trends, bringing forward fresh ideas that continuously elevate the COS digital experience.

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open‑minded and curious, we dare to be different, we believe in constant improvement, and we empower and trust you to take ownership. Our values are part of who we are, what we stand for, and how we act.

What you need to succeed

• You have a deep understanding of end‑to‑end digital customer journeys and ecommerce experience optimization, with proven experience using customer insights, data, and testing frameworks to drive meaningful UX/UI improvements.
• You are highly skilled in digital analytics tools and interpret behavioral, conversion, and journey data. You can identify friction points across the funnel and translate findings into solutions that elevate engagement, conversion, and retention.
• You bring strong knowledge of ecommerce performance drivers, digital best practices, and industry trends. You are analytical, detail‑oriented, and able to simplify complex data into clear insights for stakeholders.
• You work effectively in a global matrixed environment, collaborating closely with Tech, Merchandising, Marketing, and other teams. You manage multiple projects with clarity and structure and are comfortable guiding priorities across functions.
• You may also have experience managing digital platforms, tools, or vendors. A bachelor’s degree is preferred, along with a strong affinity for design, fashion, and the COS brand—and a clear understanding of our customers and aesthetics.

In addition, you bring:

• 5+ years of ecommerce experience, including at least 3 years in online visual merchandising.
• Proficiency in key China ecommerce analytics and operations tools, such as 生意参谋、 有数、 We分析, with the ability to interpret, translate, and act on insights.
• Prior experience in the high‑end or fashion retail industry (preferred).
• Strong proficiency in both spoken and written English.

This is a permanent position based in Shanghai, China under local employment terms and reports to the Omni Sales Manager.

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive:

• H&M Group staff discount
• Flexible work arrangements
• Celebration of Long Service Award
• HIP - H&M Incentive Program for Long service employee
• Health checkup 
• Paid leave / Sick leave
• Supplementary Medical Insurance

Inclusion & Diversity

At H&M Group, we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process. 

Ready to apply? Click on the I'M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Kindly note this position is offered on a local contract, therefore you should have the legal right to work in Mainland China before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!