Social Media/Web Analyst

  • Coon Rapids, MN
  • Full-time

Company Description

HOM is a FANTASTIC place to work. We were founded in 1973 as a small import business. In 1979, The Waterbed Room was born, and soon became the largest retailer of waterbeds in the upper Midwest. By 1994, The Waterbed Room had evolved into two separate specialty stores -- HOM Oak & Leather and Total Bedroom -- and the business continued to grow. 

In 1997, HOM Furniture Inc. combined the two formats into a chain of full-line furniture stores which is now HOM Furniture. HOM has been rated one of the top 50 largest furniture retailers in the U.S. since 2001. Currently, there are seven Twin Cities showrooms: Bloomington, Coon Rapids, Lakeville, Plymouth, Rogers, Roseville and Woodbury. Our Coon Rapids facility contains the Showroom, Corporate Offices and our Main Distribution Center under one roof. HOM's family also stretches to eight out-state locations including; Hermantown, St Cloud, and Rochester, MN; Sioux City, IA; Fargo, ND; Sioux Falls, SD; and Eau Claire and Onalaska, WI.

Job Description

Summary

Responsible for ensuring that websites and social media platforms are effectively attracting, retaining and converting shoppers for all three brands--HOM, Gabberts and Dock 86. The ability to understand Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Website Analytics is the basis for uncovering opportunities and recommending solutions. The ability to analyze, evaluate and develop competitive strategies, as well as having strong communication skills will be required. 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Strong knowledge and competency with Search Engine Optimization (SEO) , Search Engine Marketing (SEM), Google Analytics and other website traffic analysis tools. Strong knowledge and competency in a retail environment, and the ability to comprehend what attracts shoppers to a website, what motivates them to continue shopping the site, what motivates them to purchase and what compels them to return. Strong sense of how products and services should be presented and communicated in a manner that is exciting and compelling to shoppers from all age and social groups. Mastery of Facebook, Twitter, WordPress, and Wikipedia functionality a must - Marketing, public relations, or business-related copywriting and proofreading experience - Adept in self-managing and communicating in a distributed-work environment - Technologically savvy and quick to learn new platforms. We are seeking people with web development and HTML experience.


Essential Duties and Responsibilities

Compose, edit, and proof content for social media platforms (ex. Blogs, Facebook, Twitter, Wikipedia) 

Strong Knowledge of HTML

Post approved content to relevant platforms  

Monitor and engage in brand-related conversations on social media sites and relevant blogs

Will also develop copy for print and online marketing such as emails, websites, & online advertising

Track analytics and make recommendations accordingly

Works closely with various departments to provide support for ongoing projects including content development, social media campaigns and blogging outreach. 

Maintain a social media/editorial calendar for all three brands (HOM, Gabberts and Dock 86)

Originate article/posting/update content and communicate through social media to dealers and customers

Other duties may be assigned.


Additional Information

All your information will be kept confidential according to EEO guidelines.