Sr. Digital Director

  • Winston-Salem, NC, USA
  • Full-time

Company Description

As a growing Masco company, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products. Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta, Brainerd, and Franklin Brass brands.

We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe’s, Menards, Target and Walmart), online (including Amazon.com), kitchen and bath design showrooms, builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country.

Liberty has a unique organizational culture that employees cite as one of the things they like most about working here. One of the reasons for this is that we embrace diversity – of people, backgrounds, thinking and experiences. We want our employee population to mirror our communities and consumer population.

We are proud of our talented employees who make up one of the most collaborative and winning teams you’ll find in any workplace! When you join Liberty Hardware, you join a team of professionals who work hard, support each other, and enjoy delivering results that make a real difference for our customers and one another. Since 2017, Liberty Hardware has annually been awarded the Great Place to Work certification! While this certification recognizes our complete package of benefits, compensation and employee programs, it is our people and teamwork that truly make Liberty Hardware great.  #GreatPlaceToWork #LibertyHardwareTeam

As a growing Masco company, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products. Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta, Brainerd, and Franklin Brass brands.

We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe’s, Menards, Target and Walmart), online (including Amazon.com), kitchen and bath design showrooms, builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country.

Liberty has a unique organizational culture that employees cite as one of the things they like most about working here. One of the reasons for this is that we embrace diversity – of people, backgrounds, thinking and experiences. We want our employee population to mirror our communities and consumer population.

We are proud of our talented employees who make up one of the most collaborative and winning teams you’ll find in any workplace! When you join Liberty Hardware, you join a team of professionals who work hard, support each other, and enjoy delivering results that make a real difference for our customers and one another. Since 2017, Liberty Hardware has annually been awarded the Great Place to Work certification! While this certification recognizes our complete package of benefits, compensation and employee programs, it is our people and teamwork that truly make Liberty Hardware great.  #GreatPlaceToWork #LibertyHardwareTeam

Job Description

Scope:

The Sr Director of Digital will provide strategic direction, prioritize execution and guide the teams to deliver results. This leader will manage these teams

  • Digital/Web experience team
  • Digital operations team
  • Digital marketing team

Key Responsibilities:

  • Create a digital capabilities roadmap, aligned with the overall eBusiness vision and own execution of the initiatives
  • Provide thought leadership and implement best practices to improve overall digital consumer experience, traffic generation and conversion optimization
  • Improve business processes that drive POS sales across the eCommerce channel, including digital content creation, digital merchandising, digital marketing activities (SEM/SEO, web, social, etc.), and promotional pricing strategies
  • Lead and mentor teams with direct responsibility over digital marketing, digital operations, digital merchandising and website development
  • Set team goals, assign priorities and monitor KPI’s required to win in the eCommerce channel
  • Create a vision for building a digital brand and execute tactics to improve brand metrics
  • Work cross functionally with IT to set aligned priorities of various tools and platforms
  • Work cross functionally with marketing organization to create and maintain product, creative development and analytics priorities
  • Work cross functionality with finance to ensure alignment of marketing investments and expected measures of success
  • Provide input and thought leadership to the long-range planning process, lead budget planning and business plan creation
  • Represent the digital team at customer meetings

Qualifications

Education / Experience:

  • Bachelor’s degree in related field, MBA preferred.
  • A minimum of 10 years’ experience in digital space (digital marketing, eCommerce, website development, creative agency, brand marketing etc.)
  • Direct people management experience required
  • Experienced in building business cases, presentation to C level required

Additional Information

All your information will be kept confidential according to EEO guidelines.