Interlochen Center for the Arts, one of America’s most prestigious institutions for arts education, performance and fine arts is seeking to hire a Digital Marketing Specialist. This position will contribute to the overall profile of Interlochen and strengthen Interlochen’s brand through digital marketing channels. Working via digital channels, this position provides essential support to Interlochen's marketing, communication, and branding objectives.

Major responsibilities include the following:

• Implement day-to-day digital marketing tactics, including website content updates and email marketing campaigns
  
• Consult on long-term strategies for Interlochen’s digital marketing channels, including SEO, Email Marketing, Social Media sites, mobile marketing, and website management. 
  
• Develop, consult on, and implement proven best practices in email, mobile and social media marketing.
  
• Manage all phases of email and mobile marketing campaigns, including planning, targeting, setup, testing, execution, reporting and optimization.
  
• Responsible for SEO management and website content updates
  
• Build, monitor and maintain social media channels as needed.
  
• Provide functional expertise, best practices and recommendations regarding the execution of digital and mobile marketing campaigns.
• Stay current with emerging online marketing channels and make recommendations on potential to help further Interlochen’s brand and marketing objectives. 
• The position will need to be able to synthesize feedback.
  
• Position will develop a thorough understanding of Interlochen’s voice, messaging, and brand, and work to implement across digital assets and channels.
• Collaborate with Creative Services Manager and graphic designers and translate graphic design assets into HTML email layouts, with a mobile-first philosophy.
  

•  Bachelor’s degree in communications, journalism, marketing, public relations, information technology or similar program
• A minimum of three years experience in Organic (SEO), Google Analytics, Social Media, Email Marketing, mobile marketing, and online marketing tactics
•  Strong technology skills, including HTML, CSS, content management systems, and cross-browser/cross-platform QA testing
• Excellent attention to detail
  
• Strong organizational skills
• Excellent interpersonal skills
• Knowledge of social networking sites
• Experience with common word processing, email, spreadsheet, and other office applications
• Ability to successfully manage multiple projects simultaneously to completion
  
• Demonstrates understanding  of web analytics
  
• Working knowledge of image formats and basic Photoshop skills
  

Compensation and Benefits: 

A competitive salary and benefit package is being offered, commensurate with experience and qualifications.

Application Requirements:  

Required documents for application are: Resume, cover letter/letter of interest, and a list of references.  These documents should be uploaded into your application, under the additional documents section.  You can complete the online application by clicking the "I'm interested" green button.

 Review of materials will commence immediately and continue until the position has been filled. Materials submitted will be held in strictest confidence, and references will not be contacted without the permission of the applicant.

More information about Interlochen Center for the Arts:

Interlochen Center for the Arts MISSION…

To engage and inspire people worldwide through excellence in educational, artistic and cultural programs, enhancing the quality of life through the universal language of the arts.

THE CORE PURPOSE…

To ignite lifelong passion for the arts

THE CORE VALUES…

Nurturing, Inspiring,Transforming, Enlightening and Enduring

 
Interlochen Center for the Arts includes:

Interlochen Arts Academy

Interlochen Arts Academy, a fine arts boarding high school, offers the highest quality artistic training combined with comprehensive college-preparatory academics. The Academy also offers post-graduate opportunities.

Interlochen Arts Camp

Young artists from around the world gather at Interlochen each summer to learn, create and perform alongside leading artists and instructors. Programs are offered to students in grades three through twelve.

Interlochen College of Creative Arts

Adult artists thrive on opportunities to learn and express themselves creatively. The College of Creative Arts offers programs in a variety of arts disciplines.

Interlochen Public Radio

Classical Music: 88.7 FM, Interlochen; 88.5 FM, Mackinaw City; 94.7 FM, Traverse City and 100.9 FM, East Jordan/Charlevoix

News Radio: 91.5 FM, Traverse City; 90.1 FM, Harbor Springs/Petoskey; 89.7 FM, Manistee/Ludington

Streaming online at ipr.interlochen.org.  Through two listener-supported broadcast services, Interlochen Public Radio (IPR) connects northwest Michigan with arts, news and culture on a global scale. IPR also gives significant focus to local and regional news, information and artists.

Interlochen Presents

Interlochen brings dozens of world-renowned artists to northwest Michigan, enhancing the region’s position on the global arts map. Interlochen presents more than 600 events each year by students, faculty and guest artists, making Interlochen one of the nation’s largest arts presenters.