WE ARE A HUMAN EXPERIENCE AGENCY.

What we do: We help brands get closer to their customers.

Brands today must build stronger customer intimacy in order to keep pace with their competitors. Customers desire human relationships with the brands they buy. They want real-time communications. They expect personalized experiences, mobile experiences, excellent customer service and greater satisfaction. They seek the authenticity that can only come from deep, thoughtful and very personal interactions. We help clients solve this problem by strengthening the human connections between a brand and its customers. Only by applying data-driven human insight to the customer journey can we leverage the right technology at the right time with a compelling, relevant story.

What we do well:

Today, almost 50% of the work we deliver is connected to business intelligence and data analytics. But to be where your customers are, we offer a wide range of marketing resources including Business Intelligence, Creative and Customer Experience, Search and Media, Technology, Relationship Marketing and Analytics and Optimization.

Why do we help our clients find the human in their brands?

• Relationships are built on what we have in common.
• When there’s a fundamental human connection between a brand and their customers, we open ourselves up to a world of opportunities to learn more, connect better, and communicate more creatively and effectively throughout the customer journey.

And that’s just the beginning. As our VP of Brand Planning, you’ll be our:

• Thought leader – you'll enhance the credibility of the agency with clients and new business leads by providing insights on a variety of customer and industry-relevant topics while exploring cross channel opportunities and short- and long-term evaluation and optimization initiatives.
• Brand ambassador – you'll build credible and collaborative relationships with all brand stakeholders through internal and external initiatives to define, meet and beat our client’s KPIs.
• Research guru – you'll lead qualitative and quantitative initiatives by clearly defining objectives and managing credible resources, brand plans and strategic insights.
• Strategic briefing lead – you'll work with your team and the Director of Insights to identify key customer/market considerations (S.W.O.T.) and define ongoing opportunities for data capture and campaign optimization that will serve as the foundation for a clear strategic direction that will drive the resulting creative and project briefings throughout the lifecycle of the brand campaign.

• Bachelor’s degree required, master’s degree a plus
• Minimum of 8–10 years progressive experience in strategic brand planning, with experience inside an agency required; likely you’re a director today
• Brand building, marketing and brand management expertise in banking and CPG (We have a diverse client base but cannot live without banking/financial experience.)
• Cross-functional team leadership skills
• Strong written and oral communication skills
• Charismatic and powerful presentation skills

A human experience agency runs on – you guessed it – humans. But not just any humans. Exceptional, smart, nice, curious humans who are hungry for answers and full of ideas.

A career at Luckie is not about having a typical background: It’s about the marketer/designer hybrid who loves crowdsourcing. And about the social media pro who brainstorms brand partnerships between meetings. And the creative who understands the power of big data.

The business of human engagement isn’t a cut-and-dried one, and our jack-of-all-trades employees are the people who prove it. It’s a good time to be at Luckie. Plus, there are doughnuts.

Think you’ve got something (or a lot of things) to bring to the table? Let’s talk.