Lyst is a technology platform that revolutionises the way people shop for fashion. We connect millions of consumers globally with the world’s leading fashion designers and stores, giving them a simpler, more engaging and more effective shopping experience. Lyst has grown over 300% every year since launch in 2011 and has raised over $60M from top-tier investors including Accel, DFJ, Balderton and the teams behind LVMH, Michael Kors and Oscar de la Renta.

We are looking for an SEO Director to accelerate our SEO efforts here at Lyst, and exploit the huge opportunities we see every day.

DESCRIPTION

Lyst is a fast growing technology platform that is revolutionising the way people shop for fashion. We connect millions of consumers globally with some of the world’s leading fashion designers and stores - from Valentino, Balenciaga and Burberry to ASOS, Selfridges, and Barney's - giving them a simpler, more engaging and personalised shopping experience.

Our approach is truly customer-focused and data lies at the heart of our business. We take a lean, iterative and technology focused approach to solving the problems we face. Our teams are focused on growing our business and SEO lies at the heart of our global growth strategy over the next few years. With SEO representing a significant channel for the business, we have internal analytics, engineering, outreach, and copy as a dedicated resource to continue to grow this channel. 

As our SEO Director you will take ownership of managing the team and strategy to ensure that we continue to be at the forefront of the way people shop for fashion. You will be working closely with the Head of Organic Acquisition and our highly skilled team of SEO and Digital PR experts, you will take ownership of projects and initiatives and lead the SEO to deliver growth, on a huge scale, in line with company wide goals.

Your day to day role will include:

• Leading the advancement of SEO and ASO to significantly increase organic performance.
• Qualifying, sizing and executing on initiatives that have the propensity to deliver large scale growth.
• Working alongside Product and Engineering teams to ensure our website changes deliver positive improvements to the metrics we care about.
• Defining and owning the SEO roadmap, covering website architecture, crawling, indexing and data quality, as well as a user-centered approach to Organic search.
• Leading, mentoring and managing the SEO team, while ensuring we're capitalising on the largest opportunities.
• Separating the signal from the noise when it comes to SEO performance, before making recommendations and then doubling down when we see the signal.

This is a senior role on the team here at Lyst and we are looking for someone who is looking for a new challenge in their SEO career where they will be able to make an impact on aspects of a business whose lifeblood is traffic. 

You will be:

An Executor with a proven track record delivering projects at scale with pace, precision and excellence. Able to effortlessly bring data-driven ideas which have the propensity to deliver meaningful growth, to fruition.

Analytical, because here at Lyst we love data. You will have the ability to drive a data focus in all decisions for both your teams and the wider business. Your deep personal expertise in data analysis will allow you to uncover, detail, visualise and solve some of the fundamental challenges regarding enterprise level SEO in a logical manner.

Growth Minded, because SEO is intrinsically linked to the growth of our platform and our business. You will have experienced exponential growth in an SEO role, ideally where you'd led a team or a business. You will be continually able to find, prioritise and pivot to opportunities for expansion and performance improvement as part of a clear strategy for SEO growth.

A Leader, open minded, engaging and mission driven. You will be able to integrate different functional groups to form a consensus for core aims and delivery expectations. Highly visible personal integrity, credibility and influencing skills.

You will be working with a passionate and expert team that loves to push the boundaries of both the fashion e-commerce space and Organic performance. You will be challenged, supported and have the opportunity to learn a lot. You will work in a fast paced, autonomous environment with like minded people who are passionate about what they do.

We care deeply about career development and helping our industry become a more inclusive and diverse place and we work hard to lead by example. Our workplace is dynamic, diverse and highly collaborative. You will join a company with:

• A world class team of engineers and data scientists
• 5M duplicated products detected and merged using product image features (http://www.slideshare.net/ejlbell/fashion-productdeduplication)
• 72k crowd-sourced labels generated per day
• 40k product gender classifications per day via deep learning
• 500k recommended products per day
• our internal analytics system collects 100M data points/day

...and a team that… 

• Believes Best Idea wins, not the loudest voice in the room or the most senior
• loves to work on lots of open source projects - https://github.com/lyst and https://github.com/SSAW 
• Gets invited to talk at great events all over the world

and enjoy our great benefits:

• Training and conference budget
• A clothing allowance
• Internal training opportunities (want to learn Python, or improve your presentation skills?)
• Desk beer Fridays
• A well stocked kitchen and fridge
• Things that keep you happy and healthy: Yoga in the office regularly, football teams, netball teams, board game nights and burger eating clubs.