Digital Optimisation Analyst

  • Full-time

Company Description

Maxymiser is a leading global provider of online testing, personalisation and cross-channel optimisation solutions.  The company’s enterprise platform allows its clients to drive continuous improvements in their key online strategic goals and financial metrics.

 

Named as a leader by Forrester Research in its February 2013 Online Testing Wave, Maxymiser’s platform is used by hundreds of global companies including Alaska Airlines, Avis, Epson, Harry and David, HSBC, InterContinental Hotel Group, Sovereign Bank, Teleflora, Virgin Media, Wyndham Hotels and Resorts. Founded in 2006, Maxymiser has offices in New York, London, San Francisco and Dusseldorf, as well as a global network of marketing and technology partners.

Job Description

As the website optimisation market continues to grow, we are looking to further expand our UK professional services team. We’re looking for people who want to be visible and make an impact, bringing substantial increases to the online revenues of our clients. You’ll get to use a broad range of website testing and personalisation solutions including the world’s most advanced behavioural targeting, segment targeting and recommendation solutions. You will make individual user experiences of your clients more engaging and relevant, leading to increased online revenues and customer loyalty.

We will deliver deep and extensive on-the-job mentoring and training. You will be mentored by one of our Managing Consultants, who are industry-leading digital optimisation practitioners, whose goal is to accelerate your development into a Consultant. By delivering our leading-edge solutions, you’ll be making a difference to an array of the biggest brands on the web and building an industry-leading personal profile.

Qualifications

Responsibilities:

  • Learn how to understand a client’s online business model, creating a set of objectives and a constantly evolving project plan for testing and personalisation to directly address the client’s online objectives.
  • Define and specify in detail each individual test campaigns, working closely with the Account Management and Technical Services teams to ensure its smooth delivery.
  • Set up the reporting framework for each test, establishing key metrics for evaluation and reporting and analysing them on a regular basis through the campaign. Produce custom reports for the client and reconcile with other reporting systems, such as web analytics as required.
  • Assist the Managing Consultant to analyse the completed tests, providing clear business insight and actionable recommendations and helping clients put this information to use in a pragmatic, constructive way.

 

Requirements:

  • A degree (BA/BSc) gained in an analytical subject
  • A/A* grade in A level Mathematics
  • Strong problem solving and/or analytical skills are a must
  • Previous commercial experience is an advantage but not essential. Relevant areas would include online testing, website/search optimisation, web analytics, data analysis, customer usability, CRM or data driven online marketing.
  • Strong PC skills, especially Excel and PowerPoint
  • Clear, demonstrable excitement about working in the online marketing sector
  • Some knowledge of basic statistical principles is ideal.
  • A natural, consultative style is essential to build client relationships
  • Strong communication skills required with the potential to present at a CMO/senior marketing level once experience deepens, discussing strategic marketing objectives and delivering solutions across a wide array of products.

 

 

Additional Information

Please visit the company website for more information www.maxymiser.com