Maxymiser provides the most powerful solution for optimizing the customer experience through testing and personalization. Our solution makes it possible for enterprise organizations to drive higher conversion rates and generate unparalleled insights about their customers. Named as a leader in online testing by Forrester Research, Maxymiser quickly delivers measurable results through a unified solution of A/B and multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile and social channels.

Maxymiser’s solution is used by hundreds of companies internationally, including Alaska Airlines, Avis, Epson, Harry and David, HSBC, InterContinental Hotel Group, Sovereign Bank, Teleflora, Virgin Media and Wyndham Hotels. Founded in 2006, Maxymiser has experienced a year on year growth rate of 200%+ over the last 3 years. Headquartered in New York, we have offices in London, Düsseldorf and Warsaw, as well 

Position title: Director of PR & Communications
Location: New York City

An opportunity has arisen for a Director of PR & Communications to join our office in New York. The successful candidate will generate media coverage for Maxymiser in national and trade publications, building the awareness of Maxymiser in the US market. In addition to this the successful candidate will identify speaking and award opportunities to further Maxymiser’s position as a thought leader.

Responsibilities:

• Build and strengthen Maxymiser’s in-house media relations capabilities and be responsible for arranging media interviews  (print, video, broadcast and online) with Maxymiser execs and manage preparation and research, as well as conducting any necessary follow up

• Continually develop compelling story angles around Maxymiser’s proprietary and innovative technology that resonate with brands, agencies and media.  Identify ways to insert company and its execs into breaking news and/or link to industry trends in ways that will generate positive brand recognition and reinforce our unique positioning.

• Write talking points and message documents in support of business priorities, and help develop thought leadership initiatives, as well as contribute to new product launches and enhancements

• Act as the primary liaison for media inquiries from trade, business and consumer media; represent Maxymiser at various industry events

• Develop and cultivate relationships with target reporters, including trade, general business and consumer media and blogs, (both national and NYC-based)

• Identify speaking opportunities at industry events and pitch content and ideas

• Monitor high visibility and business-building awards programs and manage company entries

• Update editorial calendars and manage media and influencer lists; maintain trade and national reporter relationships, contacts and industry intelligence; Track and analyze media coverage

• Work with the copywriter to develop bylines and blogs

• Recommend appropriate communication vehicles and methodologies to reach target audiences and meet objectives

• Achieve media coverage to promote awareness and growth for the Maxymiser brand

Requirements:

• 5+ years in technology-driven, business-to-business public relations; experience with a SaaS-based or content management-oriented business a plus; either an in-house or agency background

• Strong proficiency in social media and early adapter of emerging platforms

• Strong contacts with business and technology journalists and solid track record of securing media placements by proactively creating story ideas and pitching to relationships in the media

• Outstanding verbal, written and visual communications skills, including superior editing and proofreading abilities and ability to craft a variety of communications, including press releases, talking points, media pitches, presentations, etc.

• Strong project management skills; ability to manage multiple projects to deadline in a fast-moving environment while maintaining close attention to detail, budget and timelines

• Ability to navigate through a dynamic, fast-paced and horizontal entrepreneurial environment.

For more information, please visit www.maxymiser.com. We would love to hear from you!