Performance Marketing Lead - SEA (m/w/x)

  • Vollzeit
  • Abteilung: Marketing

Unternehmensbeschreibung

McMakler is a full-service real estate company, active in Germany, Austria and France. We are the fastest growing hybrid broker with the highest brand awareness in Germany.

 

As a Performance Marketing Lead - Search Engine Advertising (SEA), you will play a key role in the success of our customer acquisition by leading our paid search strategy end-to-end. You will oversee the whole McMakler portfolio of properties, device short and long term strategy in ensuring sustainable growth of the channel. Play a crucial role in building a highly motivated and a driven team of performance marketeers, that seek to continuously improve through automation and technical solutions.

Stellenbeschreibung

  • Be responsible for the SEA channel.
  • Device and drive strategy of SEA in order to achieve company objectives.
  • Optimise the accounts to drive sustainable growth in terms of planning, setup, budget, bidding, keywords and ads to achieve key objectives in high performing marketing regions in Germany.
  • Oversee audience building across the funnel and manage competition in Google Ads and Bing.
  • Strategically collaborate with the team at Google in devising future strategy and technical integration when it comes to data activation.
  • Responsible for setting up key hypotheses framework and planning a testing schedule along the early stage of customer journey to improve conversion.
  • Work with data, business intelligence and tech team to ensure state of the art tracking concepts, conversion goals and further automation.
  • Enable Business Development Team with intelligence (competition, demand etc.) when it comes to trends and changes within the general category.

Qualifikationen

  • Several years of professional experience in SEA in a company with high focus on performance and automation.
  • Very good knowledge of the independent development, planning, control and budget management of SEA campaigns.
  • Fluency in using common tools such as Google Analytics, Excel, Google Ads Editor etc. and have a very good technical understanding of digital solutions. Knowledge in building scripts of great benefit.
  • High level of commitment, structured way of working, extensive analytical skills and ability to apply to wider business objectives.
  • Ideally, you have experience in leading a team and are an absolute team player.
  • Fluency in English, German language is of great benefit.

Zusätzliche Informationen

  • High degree of freedom to devise creative solutions and strategies. Opportunity to test new and bold innovative ideas.
  • Multitude of personal development opportunities and knowledge sharing cross-functionally.
  • Unique opportunity to experience and shape the setup of one of the fastest growing companies in Germany.
  • Awesome, highly motivated and international marketing team with a flat hierarchy.
  • Modern office in the heart of Berlin.

What we all build on together. Our corporate values serve as a compass for the big and small decisions we make every day.
#change
We are challenging the conservative stereotype of an agent, eliminating outdated preconceptions and revolutionising the real estate market.
#quality
With innovative marketing strategies and excellent customer care, we set new standards and deliver the highest quality of service.
#fightingspirit
We are successful because we burn for the McMakler vision and always give 110 percent.
#oneteam
At McMakler we live a diverse corporate culture characterised by mutual appreciation, loyalty and respect.

Were we able to convince you? Then apply for a job with us! 
If you have any questions, please contact [email protected].

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