A luxury hospitality brand for modern travellers, Anantara The Palm connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

KEY RESPONSIBILITIES

• Develop and maintain strong relationships with local, regional, and international media.
• Draft and distribute press releases, media pitches, and story angles across key business pillars including accommodation, spa, dining, sustainability, weddings, and events
• Track, analyze, and report on media coverage and earned media value.
• Manage press visits, familiarization trips, and media events from planning to post-coverage follow-up.

• Ensure consistent brand representation across all media communications.
• Identify and evaluate influences aligned with the resort’s luxury positioning.
• Negotiate collaborations and manage contractual deliveries.
• Coordinate influencer stays, including itinerary planning across rooms, spa, dining, and experiences.
• Ensure accurate tagging, content quality, and compliance with agreed deliverables.
• Track ROI and performance of influencer partnerships.
• Maintain updated press kits, fact sheets, and media assets.
• Support photography and videography shoots where required
• Ensure all communications adhere to brand standards and tone of voice guidelines.
• Identify relevant industry awards and manage submission processes.
• Manage and publish content across Instagram, Facebook, TikTok, and LinkedIn.
• Plan monthly content calendars aligned with campaigns and promotions.
• Write captions in line with brand tone of voice.
• Monitor engagement and respond to comments and messages.
• Track performance metrics and prepare monthly reports.
• Compile performance data and achievements for nominations.
• Maintain updated media and influencer databases.
• Prepare monthly PR and social media performance reports

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• Minimum 1–2 years of relevant experience
• Public Relations within hospitality or lifestyle sectors
• Bachelor’s degree in public relations, Marketing, Communications, Journalism, or a related field