Director, Marketing

  • Full-time

Company Description

Entrepreneurial Spirit, Rooted in Tradition. At Mitsubishi Tanabe Pharma Development America (MTDA), we can tout a storied reputation more than 300 years in the making. Our parent company, Mitsubishi Tanabe Pharma Corporation (MTPC), is a research-driven pharmaceutical company with global reach – and one of Japan’s oldest and most respected companies.

Relatively new to the U.S. market, the innovative compounds of the Mitsubishi Tanabe Pharma Group have already enjoyed commercial success under the brand labels of our U.S. partners. In this next phase of development, we plan to bring exciting new compounds to market under our own MT Pharma America label. We’re currently building a new commercial organization and expanding our other functions to support this strategy.

Job Description

Develop strategic, tactical and execution plans to communicate the value of edaravone MCI-186 to key audiences in the US. Execute the launch plan seamlessly to meet or exceed launch plan objectives.

Leverage in-depth experience and existing relationships working with vendors to write vendor contracts which are sensitive to bottom-line MT Pharma America profitability.

Contribute to a world-class team to ensure MT Pharma America is recognized as among the industry’s best.

Work with cross functional teams to create effective, positive partnerships with peers and key internal/
external stakeholders and ensure alignment of business needs and objectives.

Leverage existing industry contacts which advance the company’s position in the marketplace and establish the framework for market access initiatives.

Ensure that all contracts and alliances are negotiated and executed according to the plan and in compliance with all applicable policies and regulations.

Interpret key market trends by customer type, geography, segment, etc. Leverage a variety of data sources, tools, and analytics to help improve brand performance, and identify/incorporate industry best practices.

Perform company-specific and product-specific desktop research to further inform commercial assessments; support the development/analysis of tailored external market research through third parties.

Develop key analyses and presentations for senior leadership and other stakeholders in support of business development/commercialization planning investment decisions.


Qualifications

Education:
Bachelor's degree required.

MBA or Masters degree preferred.

Professional Experience:
Minimum of 8 years of progressive experience in the Pharmaceutical/Biotech industry in Marketing, Managed Markets, Sales, or Business Development, preferably in both small and large companies.

Minimum of 5 years of Pharmaceutical Marketing to physicians within Specialty Markets.

Substantial experience in digital media, multichannel marketing and direct to patient marketing.

Recent in-depth experience with: Orphan Drugs and/or Neurology/CNS markets.

Knowledge and Skills:
In-depth understanding and recent experience planning and executing peer to peer
professional promotion (Speaker Programs, Product Theaters, Dinner Programs).

Proven ability to execute and refine a marketing plan, developing innovative tactics to deliver on the brand strategy.

Demonstrated experience at building strong relationships with national and regional KOLs and/or with large and small patient advocacy groups

Possess existing strong relationships and positive reputation with a broad group of vendors and agencies, including advertising agencies, medical education, digital media, DTC advertising, patient education and a track record of successfully leveraging agencies to maximize efficiency and brand performance.

General knowledge of commercial agreements and intellectual property issues.

Demonstrated record of displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude.

Highly responsive, strong attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively.

Use analytical/strategic skills to synthesize complex information, distill critical insights to inform commercial assessments, and translate to tactical level.

Outstanding business acumen, financial acumen and budget management skills.

Excellent written/verbal communication and presentation skills.

Highly proficient in MS Office; skilled at using Excel to develop pharmaceutical product forecast models and quantitative analyses.

Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements.

Willingness to travel 20% domestically and internationally for business and project meetings as required.


Additional Information

Our Value Proposition:

Enjoy the fast-moving, entrepreneurial spirit more typically found in a small biotech, complemented by the benefits of a global pharmaceutical/chemical conglomerate. At this time, Mitsubishi Tanabe Pharma Development America offers our employees unparalleled opportunities for career success coupled with a supportive level of employee benefits: