Senior Digital Marketing Specialist

  • Full-time

Company Description

Who we are?

 

Modus Capital is an early to mid-stage ecosystem development fund that focuses on entrepreneurial ecosystem development in frontier markets by connecting them with developed markets providing cross border deal-flow, capital flows, and knowledge transfer. Our focus is the creation of new technologies to alleviate consumer and business pain points and the application of technology value-added for small-to-medium enterprises. Modus’ expertise lies in growing businesses by providing holistic operational support - something that we have developed, executed, and mastered over the past 5 years.

Job Description

 

  • Responsible for developing and executing a clearly defined Digital lead acquisition and organic growth strategy in a manner that supports both Modus’ overall marketing and portfolio companies pipeline.
  • Create, manage, and Digital execute marketing plans that drive acquisition based on strategically targeted messaging.
  • Design & execute acquisition funnels for Modus clients.   
  • Grow and continuously optimize our lead/customer acquisition funnel
  • Manage the strategic and day-to-day aspects of the company's’ social media advertising & retargeting.
  • Own all lead acquisition metrics including budgeting, CPL/CPA, conversion metrics.   
  • Learn and understand the digital marketing methods of competitors and other leading industries, weigh and formulate an optimized digital communication plan;
  • Define, launch, and measure growth experiments to learn what channels, campaigns, and offers work best.
  • Work closely with the other teams and stakeholders to ensure acquisition goals are met.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Improve the usability, design, content and user experience of client websites to achieve optimal KPIs.
  • Evaluate customer research, market conditions, and competitor data.
  • Evaluate customer research, market conditions, and competitor data.
  • Evaluate emerging technologies and keep the company at the forefront of digital marketing developments.
  • Recommend best e-commerce solutions & platforms for clients, and help measure relevant e-commerce metrics to clients’ stores.

Qualifications

 

  • Bachelor degree in marketing or equivalent related field.                   
  • Must have B2B and B2C company experience.                       
  • 3-5+ years of proven experience in progressive acquisition, lead generation, or digital marketing roles.
  • LinkedIn Ads, Facebook Ads, Instagram Ads, SFDC, and hubspot experience.
  • Media Buying / Google Ads experience SEM, GDN, In App, Youtube, etc...
  • SEO basic experience to service performance & lead generation purposes.
  • Experience with lead prequalification, list management, and digital campaign management.
  • Marketing analytics, email marketing, landing page optimization, and copywriting/editing.   
  • Startup experience is an asset.
  • E-commerce experience is an asset (platforms, funnels, tools & plugins, etc!).
  • Positive, energetic attitude, and initiative.
  •  Strong work ethic.
  • Excellent verbal communication and analytical skills                    
  • Excellent project management and planning skills; ability to work independently.   
  • Able to work comfortably in a hands-on, multi-task, deadline-driven environment.   
  • Experienced in working with a cross functional team.                   
  • Creative thinker, strategic thinker, problem solver.

Additional Information

What we offer?

 

  • You would work with a partially remote team of different nationalities on products in multiple industries, different countries and at various stages.
  • Awesome work environment.
  • Unlimited vacations.
  • Annual bonus based on meeting certain milestones.
  • Annual professional development budget focused on your continuous learning and growth with us.
  • Work from home policy.
  • Social and family medical insurance.

 

Note: We currently work from home due to the Covid-19 Pandemic.