DIGITAL MARKETING SEM SPECIALIST
- Rochester, NY, USA
Monro, Inc., headquartered in Rochester, NY. Experience our unmatched success as the leading independently-owned and operated auto service and tire provider in the United States. Our market dominance is driven by teammates who exceed guest expectations and provide consistent value. Recognized as an industry leader, we are a publicly held company (NASDAQ: MNRO) that has grown more than any other competitor in recent years.
The Monro Family of auto service and tire centers feature quality brands, the majority offering complete auto care at significant savings compared to dealers. We operate approximately 1300 stores, 98 franchised locations, 8 wholesale locations, and 3 retread facilities in 32 states. Our footprint extends from New England to the Southeast, the Mid-Atlantic to the Midwest, and now into California and the Western region.
Job Summary: The Digital Marketing Search Engine Marketing (SEM) Specialist is responsible for the development and implementation of digital marketing plans specific to Google Ads, including the delivery of guest retention and acquisition objectives for assigned Monro brands and geographic regions.
Management and maintenance of Search Engine Marketing (SEM), including providing strategic direction to digital agencies
Focus on local, regional, and national search and display campaigns
Evaluate and define business KPIs and effective ROI
Monitor budget spend and allocation for local campaigns to maximize impact on programs and tactics
Routinely monitor health of accounts for opportunities and take appropriate action
Strategically optimize ads campaigns’ structure and setup
Conduct A/B testing for optimal ad copy and User Experience (UX)
Stays current with industry trends and actively implements changes to Monro’s campaigns
Monitor environment in digital channels and responds with competitive initiatives
Execute programs in a timely and effective manner to meet Monro’s financial goals
Performs other duties as assigned
The Digital Marketing SEM Specialist is an individual contributor to the team and operates under the general direction of the Director, Digital Marketing
Education and Experience:
Bachelor's Degree in Business, Marketing, Communications, Finance or related field and Google Ads Certification with a minimum of 3 years of Google Ads experience
Knowledge & Skills:
Strong understanding of program measurement and ROI
Ability in managing vendor relationships in message, brand, etc.
Able to work collaboratively with multiple levels of the organization and team members
Proven experience maintaining budget and tracking P&L spend
Extremely organized with the ability manage initiatives collaboratively as well as independently for multiple priorities and initiatives under minimal supervision with the ability to change focus quickly to meet business needs
Proficiency with creative/advertising programs and Microsoft Office products
Strong proof-reading and creative vision
Excellent verbal and written communication and presentation skills
Working knowledge of marketing strategies, concepts and practices
Strong background in analytics and proficient to compiling and analyzing qualitative and quantitative data for making insightful recommendations
Work Environment & Physical Requirements:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, scanners and fax machines.
All your information will be kept confidential according to EEO guidelines.
Equal Opportunity Employer