Director of Demand Generation

  • 5792 W Jefferson Blvd, Los Angeles, CA 90016, USA
  • Employees can work remotely
  • Full-time

Company Description

MyTime is a fully integrated scheduling, payments, and automated marketing platform, specializing in large multi-location chains and franchises. Our mission critical software -- which includes in-store scheduling and online booking, client record management, email and SMS marketing, and a full point of sale for handling payments -- is used in every aspect of the customer journey. Our customers rely on their service businesses to remain competitive in the age of Amazon, and they need a next generation POS to help them achieve this growth. We aspire to be the “operating system” of their business.

We also made it easy to plug our online booking, payments and messaging capabilities into the places customers are found today, including Google Search, Facebook, Instagram, and the merchants’ own websites and mobile apps. Upon adopting MyTime, our customers see average revenue growth of up to 30% through improved operational efficiency, greater customer retention, and access to new customer acquisition channels.

Our product is used at over 14,000 locations across the globe, ranging from single-location sole proprietors to multi-billion dollar Fortune 500 chains. As a completely cloud-based solution, MyTime is designed for quick and easy deployments. It’s lauded for its ease-of-use and short ramp-up time, having won numerous awards such as the Best Commerce Product of 2017 from the Local Search Association.

MyTime is backed by Upfront Ventures and Khosla Ventures and was founded by Ethan Anderson, a successful serial entrepreneur whose first startup, Redbeacon, won TechCrunch50 in 2009 and was acquired by The Home Depot.

Come help us realize our vision of becoming the world’s leading online scheduling and local commerce platform!

Job Description

MyTime is seeking a Head of Demand Generation to support 300% yoy new ARR growth in our target market of mid-sized to large enterprises. The person in this role will be responsible for acquisition and nurture of marketing qualified leads.  You will develop the strategy and oversee execution of programs that target prospective buyers, create awareness, generate leads, and nurture our targeted persona leaders to engage with our sales organization. You will own user engagement across all channels, including ABM, email, digital, and events, and will lead full funnel reporting by campaign and channel for these teams. 

We especially want someone who is capable of building, administering, and managing our marketing technology stack, which is instrumental to our customer acquisition and measurement of MyTime’s various marketing campaigns and programs.

This is a high-profile role reporting to the VP of Marketing and working across functions. It is a great fit for a self-starter who enjoys driving marketing impact and operational efficiency through building a world class tech stack and developing scalable processes.

Responsibilities:

  • Create and execute a multi-channel account-based marketing acquisition strategy that is aligned with our revenue and pipeline goals to generate MQL's for our sales organization.

  • Evaluate, select, and instrument marketing and sales enablement systems. For example: Salesforce, Pardot, HubSpot, Marketo, Engagio, Google Analytics, Mixpanel, etc.

  • Own the Salesforce marketing database, improve data quality, manage new data acquisition efforts and consistently grow and improve the quality of leads.

  • Design, test and optimize new marketing programs to drive awareness amongst IT and Marketing leaders at leading service sector organizations.

  • Implement and continually refine lead scoring (behavior, demographic, firmographic and product usage), surfacing relevant data to our sales team.

  • Develop insights through detailed analysis of SaaS metrics and marketing data across Website, SEO, SEM, Display Ads, Retargeting, Social Media, and Email Campaigns to make actionable recommendations for improvements.

  • Lead SEO and develop roadmap of new pages and experiences to grow our organic reach.  Partner with product marketing to drive effective messaging for customer acquisition, retention, and expansion.

  • Constantly build, test and optimize web experiences and landing pages to drive conversions and decrease time to sale.

  • Build reports and dashboards to provide visibility in marketing campaign results, measure campaign effectiveness, track conversions and report on the health of the marketing and sales funnel.

Qualifications

  • 5-8+ years experience in a fast-paced demand generation environment with an enterprise B2B SaaS product.

  • A strong understanding of Account Based Marketing for acquisition in the enterprise software market, marketing automation, Salesforce management, lead-scoring, segmentation, revenue attribution, influence and ROI.

  • Data-driven focus with experience developing a KPI framework, optimizing metrics and tracking performance against growth goals.

  • Experience running demand generation initiatives across LinkedIn, email marketing/deliverability, SEM, and SEO.

  • Built and scored lead lists with high value customer prospects and developed nurture campaigns with continuous optimization.

  • Strong analytical skills with proven ability to evaluate data and refine marketing outreach, organizational skills, self-starter, and driven to create efficiencies across the business.

  • High-energy, a positive attitude, and accountability are all critical for success in this role.

Additional Information

MyTime is an incredible place to work and grow your expertise!  We provide a competitive base salary, performance bonus, startup equity, and healthcare benefits.  We offer a transparent and exciting startup culture that is singularly focused on empowering people to make an impact in their jobs. We’re growing fast and solving a big problem, providing our employees the opportunity to make the tremendous impact that leads to true professional fulfilment. If you're interested, we'd love to talk!