Assistant Brand Manager
- St. Louis, MO
Nestlé Purina PetCare Company is a wholly ownedsubsidiary of Nestlé S.A. As a leader in the pet products industry, NestléPurina is dedicated to improving the lives of cats and dogs around the worldthrough the quality nutrition and care that is offered in our portfolio of morethan 40 brands. The company has approximately 7,000 employees through itsmanufacturing facilities and corporate office in North America. Nestlé Purina employs around 14,500 people worldwide. Headquartered in St. Louis,Missouri, Nestlé Purina has a dynamic work environment that fosters teamwork,professional success, and the ability to make a difference through our pet andcommunity service projects. Nestlé Purina sets the standard for excellence in the pet care industry withhigh-quality nutritious products, leading research and developmentcapabilities, and worldwide product innovation. At NestléPurina, we believe that an investment in people is an investment in our sharedfuture. Working here, you'll discover that training, learning and growth arecentral to how we do things, not just isolated programs. Our team members lovewhat they do. We're a dedicated and determined bunch whose passion for pets ismatched only by our passion for business. That's why we're a leader in the petcare industry. Nestlé Purina has been recognized as a Best Place to Workwithin the following categories: Work-Life Balance, Career Opportunities,Recent Grads and the St. Louis Region. The company has also been recognized with a Malcolm Baldrige National Quality Award. Specialties consumer packaged goods, pets, dogs, cats, marketing,manufacturing, nutrition. Nestle Purina is currently seeking an experienced Associate Lab Scientist to join our Golden Products division at our St Louis, MO headquarters. The Pet Litter & Accessories division of Nestle Purina is the largest litter company globally and focused on continuing to expand our market leadership position through the development and commercialization of consumer-centric products that address real world pet ownership challenges
If necessary, relocation assistance will be provided in accordance with Nestlé's relocation policy.
POSITION SUMMARY: The individual will be a team member of one of the Branded Marketing Teams at Nestle Purina PetCare. As an Assistant Brand Manager, the individual in this role will be responsible for assisting in the execution of the Marketing Strategy for the Brand.
PRIMARY RESPONSIBILITIES: Business Tracking and Analysis: Develop a clear competency in running the day-to-day business, including a) analyzing brand performance versus objectives, b) identifying issues and opportunities, c) managing brand budget to PFME and, d) managing packaging inventories to reduce write-offs. Consumer Communication: Manage public relations, experiential, CRM. Manage national consumer promotions (bonus bags, FSI's, in-packs, in-store vehicles) and Catalina. Manage internet strategy and tactics. Marketing Plan: Develop an understanding of the key marketing plan initiatives critical to success including Consumer Communication, Innovation/Renovation, Product Availability, and low-cost highly efficient Operations. Lead the brand initiatives in the Playbook. Assist in developing brand marketing plan. Promotional Plan: Develop and execute the promotion plan. Analyze promotional programs to maximize effectiveness/efficiency. Renovation/Innovation: Learn fundamentals of product renovation/innovation. Work with Market Research (CMI) to address consumer needs/insights. Collaborate with R&D and Tech Apps on product renovations. Product Availability: Work with trade development to address the needs of key retailers. Perform all other duties as assigned.
In order to be considered for employment, all interested persons must apply through nestlepurinacareers.com using the following link: http://bit.ly/11DmaIp
Education: MBA from an accredited college or university.
Experience: 1 year of Brand Management experience with Consumer Products Goods.
Equal Opportunity Employer