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Brand Manager ATL Media Public Relations

Montreal, Canada

Company Description

Nestlé Nespresso S.A. est le chef de file en matière de café de qualité supérieure offert en portions, de même que l'une des entreprises du groupe Nestlé qui connaît la croissance la plus rapide.

Job Description

MISSION OF THE JOB:

Support Marketing Manager in executing local Media/PR strategies aligned to our International/Corporate guidelines and framework.


Key Responsibilities
Media activities:

  •  Identify and develop media advertising opportunities for Canada
  •  Develop and drive all media strategy and programs
  •  Manage media strategy related to retail launches
  •  Manage local media agency on strategy and execution programs
  •  Generate briefs, RFP, SOW for related ATL activities
  •  Collaborate brand campaigns with HQ ATL to support product launches
  •  Co-direct development of TV campaign w/MM and HQ to ensure launch of TV campaign within deadline


PR activities:

  •  Identify public relations opportunities for Canada
  •  Develop and implement all PR strategy and programs
  •  Coordinate activities and follow-up of projects with the PR agency to ensure coverage
  •  Collaborate brand campaigns with HQ PR to support product launches
  •  Generate briefs, RFP, SOW for related PR activities
  •  Manage PR strategy and programs related to machine launches


Budget management:

  •  Budget maintenance, forecasting and planning surrounding PR and media line items
  •  Maintain budget adherence on responsible structures

Qualifications

  •  University Business degree, preferably in marketing
  •  7-8 years experience in marketing in fast moving consumer or luxury goods
  •  Language skills: Perfectly bilingual in English and French (verbal and written)
  •  Oral and written communication skills
  •  Strong analytical and budget management skills
  •  Understanding of the National Media market
  •  Understanding of International Brand Essence
  •  Able to work in a fast pace working
  •  Accuracy & organization
  •  Capable of multi tasking and coordinating
  •  Ability to work independently
  •  Perfect proficiency in MS Office

Additional Information

Les candidats peuvent envoyer leur curriculum vitae à cv.canada@nespresso.com.

Visitez le site www.nespresso.com pour en apprendre davantage à notre sujet.

Veuillez noter que nous communiquerons seulement avec les candidats sélectionnés pour une entrevue.