Manager CRM and Consumer Insights

  • Montreal, Canada
  • Full-time

Company Description

Nestlé Nespresso S.A. est le chef de file en matière de café de qualité supérieure offert en portions, de même que l'une des entreprises du groupe Nestlé qui connaît la croissance la plus rapide.

Job Description

Deliver a global view of the business in simple and easy to use internal reports on monthly basis. Provide internal data and analyses to recognize consumer requirements and habits, and recommended appropriate action steps. Provide internal competencies for the In-Home division that will enable us to have a greater knowledge on consumer behavior and trends to leverage the advantage of managing directly our consumer base.

Key Responsibilities:
CRM Analysis:
 Optimize marketing activities based on consumer insights, profiling, and segmentation.
 Identify key trends and criteria that influence consumer behavior like consumption and loyalty.
 Recommend new or improved marketing operations based on analytical results.
 Initiate any analysis that can generate consumer insight or operational projects that add value to the consumer relationship.
 Generate reports, statistics and analyses regarding the activities relating to the existing consumer base in the B2C and B2B segments.
 Define target groups, and performing consumer groups, for various marketing campaigns.
 Standardize and automate the reporting process.
 Develop new strategies for increasing the Nespresso In-Home consumer and business customer bases.
 Monitor, report and analyze marketing activities with regard to success and efficiency as well as recommending a follow up course of action.

CRM Reporting:
 Process monthly KPI reports.
 Develop and update the master presentation and fact sheets.
 Implement locally international CRM projects and adapt international CRM standards for the market.
 Implement new measures and instruments to strengthen loyalty
in the existing B2C and B2B customer base.

 Support the Sales, Marketing, and Supply Chain departments in their CRM and consumer insights extraction needs.

Marketing Analysis:
 Analyze marketing activities, including but not limited to Promotions, Product Launches, and other special activities.


  •  Bachelor’s degree in business administration with CRM or consumer insights marketing emphasis
  •  Minimum 5 years experience in the CRM and consumer insights marketing functional area.
  •  Language skills: Perfectly bilingual in English and French (verbal and written)
  •  Outstanding analytical abilities, enjoys working with numbers, and has strong understanding of business topics.
  •  Excellent verbal and written communications skills
  •  Balanced interest in analytical and operations CRM.
  •  Strategic and pragmatic thinking.
  •  Knowledge of Cognos Impromptu an asset.

Additional Information

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